The process allows you to acquire data and chinese overseas america phone number data information to deepen your knowledge of your customers and study new business strategies. Marketing Automation helps analysts, marketing managers and professionals develop optimized, measurable and more effective marketing campaigns.
The main benefits of Marketing Automation can be summarized as follows:
Get a complete and detailed picture of your prospects' behavior
Personalize your Marketing Funnel and User Follow-up
Deliver long-range marketing campaigns
Follow the lead warming path through the various stages
Improve the ROI of your marketing and brand promotion budget
Predict future investment outcomes more accurately
Marketing Automation Advantages Nicola Onida Easy Web Marketing
How Marketing Automation Works
Here is a practical example of how an automated workflow generated by a Marketing Automation software could work for your company.
Every workflow (or action scenario) starts with an activation requirement , the starting point for any Marketing Automation activity.
For example, a starting point could be signing up a new contact on your site or adding a product to their cart.
Phase 1 : Schedule an email to be sent to a specific segment of contacts inviting them to download the latest eBook on a topic included in the content marketing plan. The Marketing Automation management system will track who opened the email, who read it and who did not open the message.
Step 2 : Schedule a thank you message to be sent to the group of users who downloaded the eBook contained in the email.
Step 3 : After 7 days, schedule a follow-up email to be sent to the list of people who downloaded the eBook, offering new content related to the topic covered (directing to the company blog or other PDF resources).
Phase 4 : The system updates the scoring of the profiles that have been activated during the Marketing Automation campaign and sends a notification when the lead has downloaded the content or has reached a new qualification level.
Phase 5 : The sales department, aligned with the marketing department, decides whether or not to activate a direct sales action to close the conversion of the contact group.
