How to develop an international SEO strategy?

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SEO experts around the world are asking themselves this question: Is it possible to develop an international SEO strategy?

Contrary to what you might think, to carry out an international SEO strategy you have to base yourself on analysis and planning, since it is not at all simple.

If you want to develop a digital strategy at an international level, it is important that you do not replicate any previously implemented strategy.

How to develop an international website strategy?
Developing an SEO strategy abroad is not easy. Simply translating the website will not be enough , on the contrary. We must keep in mind that the site must be aimed at a specific local audience, with very specific tastes and preferences.

These audiences can vary greatly from one country to another. We must take into account that culture, as well as traditions, are very different and even time zones can be subject to changes.

We cannot treat a market in Mexico the same as one in Japan. In order to establish a true austria phone number international strategy, we must base ourselves on an extensive market study in order to adapt our offer and discourse to each of the countries we will target. Is the survey a useful tool for researching the market?

An international SEO strategy will be unique
When we think about an international strategy, we must take into account that it will be unique; even if we follow all the SEO rules, there are exceptions to the rule and they will be valid in everything except the image, which must be adapted to each destination country.

We must avoid doing exactly the same thing in all countries, even if they have the same language. A good example is Latin American countries.

Points to develop an effective International SEO strategy abroad
Choose the domain name and its architecture correctly

The first thing to consider for an international SEO strategy is the architecture and the domain name. In fact, there are several management methods and each has its advantages and disadvantages.

ccTLD (country code top-level domain) management

It is nothing more and nothing less than an extension linked to a country or territory . For example, .mx for Mexico, .br for Brazil or .es for Spain.