Conclusion Perhaps the most important point

[rabhasan018542]

Do your due diligence, but don’t make it an investigative mission. Remember: The goal here is to simply connect with another human being, and to show them you put in the work to pitch something they’d actually appreciate. 3. Emails should be short and straightforward Some PR specialists worry that personalizing will make their emails too long and detract from their succinctness. But personalization only needs to be a sentence or two, so it doesn’t put a huge dent in your overall word count, which, according to that same survey of publishers, should be about 100-300 words.


After leading with a personalized intro, it’s important to get right to the meat reunion business email list of what you’re pitching and why. Make sure to include: A link to the full content project (don’t ask if they want to see it — just provide everything they need) Why you think the project is a good fit for their readers Bullet points explaining the key relevant takeaways that would appeal to their audience Take the guesswork out of it. A writer should already be intrigued by the time they click to read your full project, which ideally will sell them on including your information in their stories.


of all doesn’t even relate to the pitching itself but to what you’re pitching. The truth is, no amount of excellent pitching can salvage a subpar piece of content. It’s why we don’t often offer our digital PR expertise as its own standalone service, unless we’re confident the content being provided to us is up to par. You need high-quality content, well targeted outreach, concisely crafted emails, and a personalized approach, but with this winning combination, you can be earning top media coverage and backlinks for your brand.