Complete Guide to Traffic Management for Beginners

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Just like design and media planning, traffic management is also essential for efficient digital marketing.

Essential service for achieving results through optimized and assertive strategies.

What is traffic management?
Today, a digital presence has become a desire (and necessity) for many companies in different market niches.

Everyone is online, your brand needs to be too!

After all, these are unmissable opportunities for sales conversions right there, just a click away.

But, in this immense digital sea, how can you dive in and find the ideal customers for your type of business?

How do you impact the right people, those who are truly interested in what you have to offer?

That's where the traffic manager's job comes in!

You may have heard the word traffic to refer, for example, to the volume of cars circulating on a highway.

Here, in the digital world, it is basically the same thing, the traffic manager is responsible for generating and maintaining the flow of people on websites/web pages.

It is traffic management, through marketing strategies, that will ensure that more and more people have contact with your brand/product/service on the internet.

And of course, you will select those that identify with your niche, thus making sales opportunities much more real.

Paid traffic vs organic traffic
Now that you understand the concept of traffic management, you need to know the types of strategies that bring it to life.

There are many ways to get a potential customer (called a lead) to their final destination: your company's website.

To do this, it is important to have continuous control over where leads come from most frequently in order to always optimize actions effectively.

Keep reading and check out the different types of traffic. But first, understand the concepts of paid traffic and organic traffic.

Check out the difference between them below:

Paid traffic
Those who want immediate or faster results usually opt for paid traffic.

This is because it allows you to place ads on social lebanon whatsapp number database media, in addition to purchasing sponsored links on Google.

On Google there are two forms of paid traffic, through the search network or through the display network.

A search network sponsorship, for example, is one of those links that appears at the top of the first pages of Google.

This way, you will have a large number of hits.

The display network basically consists of purchasing space on Google partner websites/blogs that are related to your niche.