Developing a Content Calendar

[rokassha.k.h@11]

To give you an example, last year in the UK the price of items sold in physical and online stores plummeted from September onwards due to the overwhelming competition that retailers faced during their pre-Christmas campaigns, especially in the fashion and book sectors.

And, in addition to facing online sales giants such as Amazon or Asos, every time you get distracted, a new competitor appears!

That's why quality seasonal content , focused on the needs of your target audience during this period, should be an essential component of your overall marketing strategy.

Obviously, the seasonal “highs” of your business will brazil mobile phone numbers database depend on the type of sector you work in.

That is, if you sell flowers, you are probably better off working on Valentine's Day than Christmas.

That will depend on your industry and your strategy.

The important thing is that you try to proactively understand seasonal trends and develop an effective content strategy that generates maximum results for your business, whether or not you have an enviable budget.

Where do you start?

Spontaneity, applied to your personal life, is a wonderful quality.

That “I’m packing my bags right now to spend the weekend admiring the Northern Lights in Norway” thing is great.

Unfortunately, in digital marketing you have to keep spontaneity at bay.

Be careful! This is not to say that it should be ruled out completely.

Every now and then, something relevant and topical will happen in your industry that will deserve your momentary attention.

But aside from the occasional detour, your content marketing strategy should be set in stone.

The problem is that... we are too lazy!

Having to think about topics that might be of interest to our clients over the next six months is extremely annoying.

TRUE?

But it is necessary.

You don't believe me?

Look at all you get by creating a Content Calendar and following it strictly):