In particular, P-MAX is a relatively new service among Google ads, so it is no exaggeration to say that the way you use it determines the effectiveness of your ads.
So, this time we will explain in detail five points on how to strategically increase the advertising effectiveness of P-MAX by using P-MAX.
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What is P-MAX?
P-MAX is an advertising campaign that Google Ads began offering in November 2021.
It is an abbreviation for "Performance Max," which means "maximizing performance" in Japanese.
As the word "maximum" suggests, it does not require detailed settings when running ads.
A major feature of P-MAX is that it can integrate, manage, and optimize multiple Google Ads platforms.
Since it can deliver across platforms, rather than by campaign, it can significantly reduce the amount of management work required for operation.
In addition, P-MAX's AI machine learning australia business email list allows you to optimally adjust bid prices and ad creatives according to your set goals, such as minimizing CPA and maximizing conversions.
The difference between P-MAX and traditional campaign advertising
The biggest difference between P-MAX and traditional campaign advertising is "automation and optimization" through AI machine learning.
In conventional campaigns, ad managers had to manually adjust many of the parameters, but with P-MAX, all of this is automated.
Also, unlike conventional campaigns that were limited to specific Google services and sites for each campaign, P-MAX targets all Google ad slots.
In order to accommodate multiple distribution channels, the amount and variety of collected data will be greater with P-MAX than with conventional campaigns.
Expected effects of P-MAX
There are three main effects that can be expected from P-MAX.
Delivery to multiple Google ad slots
The first, as mentioned above, is delivery to multiple Google ad spaces.
With P-MAX, one campaign is delivered to all Google ad slots, so advertising budgets that were previously spread across multiple ads can be centralized. The
ability to deliver ads efficiently without having to create creatives for each campaign is a major benefit for ad managers.
Efficient conversions
Efficient conversions are also an effect you can expect from P-MAX.
Because Google understands users' interests, needs, and actions and automatically targets them, you can reach new users by delivering to ad groups you have never used before.
In fact, according to Google, when ad managers newly introduced P-MAX, they saw an average 18% increase in conversions at the same cost as before.
Reference: Google Advertising and Commerce Blog
By the way, you can check the conversions you have gained with P-MAX in the "Search Term Analysis Information" section of the "Consumer Spotlight" analysis information.
If you click "Show Details" from the search category, you can view the keywords that actually gained conversions, so let's take a look.
Reducing operational workload through automatic optimization of AI learning
One of the benefits of introducing P-MAX is that it reduces operational workload through automatic optimization of AI learning.
Delivered ads are stored as data and optimized using AI machine learning, so there is no operational hassle.
In advertising operations, careful preparation in advance, such as market research, operational strategies, and analysis of advertising results, will increase the effectiveness of advertising.
By reducing operational man-hours with P-MAX's automatic optimization, advertising managers can focus on these core tasks and expect great results.
