Furthermore, it is very common for marketing departments in companies to become overloaded. Due to the extremely competitive market, today's marketing professional must have several different skills.
Among them we can highlight digital marketing and its tools. The solution to this is to set up a specific digital marketing team. But how to set up a digital marketing team?
Index
The marketing professional in companies
Digital marketing is a very important arm
Choosing the profile of professionals
Assembling the digital marketing team
Find a trusted partner
The marketing professional in companies
Every marketing director is already a multitasker by definition. In addition to dealing with traditional media, which can be a lot depending on the size of the company, the professional also has to meet and interact with suppliers and respond internally in relation to results.
If the company is B2B, we still have to include the events part. B2B companies that do not participate in events are missing out on good business.
Setting up a digital marketing team, in this case, is even a matter of survival.
Digital marketing is a very important arm
Digital marketing can (and should) be used in conjunction with all of these actions. It should work alone and in conjunction with other tools, optimizing results chinese overseas british phone number list and improving customer relations. Therefore, it should also be worked on to position the company as an authority on the subject.
In the post Integrated Marketing Strategies we talked more about integrating digital marketing with other marketing tools.
It is indisputable that a company that does not have a digital presence nowadays seems out of place in the world. Nowadays, any company must have a good website, constant work on social networks, a blog, email marketing campaigns, and that is just to start… It must also use tools such as Analytics, paid media such as Adwords, remarketing and banners and links on other sites. This digital presence is a job that must be done with a lot of effort, planning and review of results.
Therefore, it is quite reasonable to say that it is necessary to have people within the company who are 100% focused on digital marketing.
Choosing the profile of professionals
If your company is able to absorb a digital marketing team, there are some very important points to consider.
First of all, we believe that the profile of professionals is ahead of their capabilities. Hiring people with certain characteristics, such as commitment, ease of learning, good attitudes, willingness to learn and ease of relationships is the first step towards success. Therefore, forming a cohesive digital marketing team is the number one objective, and for this the factor of “wearing the shirt” is directly linked to being a good coworker.
On the technical side, the first knowledge should be in the metrics and analysis part. Being aligned on the planning part is very important right away, when we talk about setting up a team from scratch. And even if the company is looking for a social media analyst or another area, for example, thinking specifically about an immediate need, all professionals must have an analytical vision.
Assembling the digital marketing team
To cover as many areas as possible in digital marketing, consider having at least two dedicated professionals. One of them should be focused on social media and the other on daily tasks like sending emails, monitoring campaigns, and analyzing metrics. If you're going to work with inbound marketing, you'll need to have a dedicated person to generate content.
If we look at the number of digital marketing tools available on the market today (see our post on digital marketing tools ), we can understand the complexity and amount of tasks that digital marketing requires.
This minimum team must therefore be increased as needed. The distribution of tasks will be based on the evolution of your company's digital marketing.
Find a trusted partner
Even to set up an in-house digital marketing team, it is necessary to have a trusted partner. This can be a digital coach (a consultant) or a digital marketing agency . If you have a good digital marketing structure, coaching can be the best way out. It can help you evaluate the results and fine-tune the details that make the difference in the results.
In the case of an agency, you can also choose a specialist in a certain subject, either to complement what you were unable to incorporate into your structure, or to take over completely. The important thing is that you feel comfortable with the partnership and that this partner is 100% efficient and transparent in reporting.
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