Therefore, the content that you will find in our podcast can be of great value if you are interested in the world of Email Marketing , Marketing Automation and CRM.
So, in this post, we are going to see valuable content from five professionals who have been on our podcast. They have told us about different difficulties they encounter on a daily basis within their respective companies, and at the same time, they explain how they deal with them.
1. Verónica Pérez from JD Sports
This time we were lucky enough to speak with Verónica Pérez , CRM Manager at JD Sports, the British sportswear and private label company that operates in 19 territories.
In this episode, we talked about how to take multichannel strategies to the belgium mobile phone number list next level, to achieve success in the competitive world of sportswear. In addition, Verónica tells us how the email marketing channel evolved after the pandemic at JD Sports, and the technological challenges they have faced.
If you want to know what are the key metrics they use on a daily basis to obtain valuable insights and impactful results , this podcast is for you.
2. Pilar Romero from Adventia
In this chapter, we interview Pilar Romero , Content Manager in the marketing department of ADEVINTA Spain, the largest online classifieds company in the West, where she works in the Coches.net and Motos.net verticals .
In this conversation, we were talking about how they use CRM to share with their clients the information obtained from Coches.net and Motos.net, and thus be in their “top of mind” .
We also delve into the strategy for personalising these contents and segmenting their users. Join us as Pilar Romero takes us into the fascinating world of Spain's leading motor media outlet.
3. Miguel Fenoglio from D-Link Europe
In this episode, we interview Miguel Fenoglio , Digital Marketing Manager at D-Link Europe, a multinational company dedicated to the manufacture of advanced hardware for computer networks .
In this conversation, we talk about how to manage an international CRM team covering up to 30 countries, in a decentralized multinational with different cultures and languages. In addition, they highlight the importance of content quality and segmentation for a strategy and campaign to work.
Join us as Miguel Fenoglio shares his knowledge and experience in the world of Digital Marketing with a notable background in the B2B and consumer electronics industry.
4. Ana Tejeiro from ING
In this new podcast, we spoke with Ana Tejeiro , Customer Journey Expert in the communications chapter of ING.
In this conversation, we talk about the importance of knowing the client in order to create models and profiles , essential tools for a company's communication. In addition, the guest tells us how, in one of her previous experiences, she managed to protect herself from a reputation crisis in her email chains . And also, how she has created campaigns introducing the use of predictive models .
