The RP-service company contacted Artjoker for promotion with the help ofcontextual advertising of the site rpservice.com.ua
Client
RP-service is a company that sells and repairs turbines for cars.
Target
Using a PPC campaign, increase the number of requests for purchase and repair in RP-service.
Call
The site rpservice.com.ua was not adaptive chinese thailand b2c phone number data and did not meet usability requirements. Google Adwords monitors that web resources to which ads lead meet the requirements, if this is not observed, the click price will be higher.
Result
Increased the number of applications by 3 times.
Promotion strategy
Analysis of the company's business niche and its competitors
Identifying the benefits and developing a work strategy based on them
Website usability audit
Collection of semantics
Writing Advertisements
Drawing banners
Set up campaigns:
search contextual advertising
contextual media networks
remarketing
Monitoring and increasing campaign metrics
auction bid adjustment
revision of ad content depending on market changes
expansion of semantics
Analysis
Before the work began, analytics was not connected to the site; our team set it up for the client.
The company's business niche is quite narrow and highly competitive. This results in a high cost per click.
The target audience of the PPC campaign is men, car owners throughout Ukraine.
What changes were implemented after the site audit?
The website design was largely out of step with modern trends. We gave the client recommendations regarding fonts and color schemes:
Case study of RP-service promotion
In order to increase conversion from the site, we added a call-back-hunter button:
Case study of RP-service promotion
And also a feedback form, with which you can send SMS with advantageous offers and promotions:
Case study of RP-service promotion
Results
Search contextual advertising
The main keyword for which the PPC campaign was conducted was “turbine repair”:
Contextual advertising RP-service
Display Networks
We placed RP-service banners on thematic sites dedicated to driving. The goal is to attract interested users at a lower cost than on search. The media also allows you to reach significantly more users and increases brand awareness
Contextual advertising RP-service
Remarketing
In order not to lose target clients who have already visited the site, we launched remarketing - a banner “runs” after the visitor across any pages on the Internet:
Contextual advertising RP-service
Website traffic graph
Case study of RP-service promotion
Attendance increased by 400%
Comparison of behavioral indicators for February and June
Case study of RP-service promotion
During the promotion, we managed to significantly improve key behavioral indicators.
Conclusion
Together with the client, we managed to improve the website, add lead generation forms, and increase the number of calls using various types of contextual advertising. We continue to promote RP-service, which means that the indicators will only grow.
