How SMS Supports Every Stage of the Customer Lifecycle
From the day we arrive on the planet
And, blinking, step into the sun
There’s more to see than can ever be seen
More to do than can ever be done
— The Circle of Life
Just as there’s a circle of life that moves us all, so too is chinese overseas europe data there a customer lifecycle for businesses. Marketing teams know that customers have to be acquired, supported, and retained to maximize customer lifetime value.
SMS can be a useful tool for every stage of the customer lifecycle.
Why SMS? Because everyone who owns a cellphone can use text messaging, and that means almost everyone there is. Worldwide, 91% of people have a cellphone; in the US, it’s 97%, and in India 96%. And SMS is most people’s preferred communication channel: According to Bloomreach, 90% of customers prefer text messages over phone calls, and 93% have more trust in text messages than in email. The average open rate for SMS marketing is 98%, and the average click-through rate is 19%. 95% of text messages are read and responded to within three minutes of being received.
How SMS helps at every stage
Once you accept the logic in using SMS for customer outreach, you can start thinking about ways to take advantage of it. We looked at a number of stages of the customer lifecycle and thought about ways SMS can help an organization.
Acquisition
SMS can be a key tool for raising awareness of a company’s offerings. You can use it to promote products or services through targeted SMS campaigns to attract new customers. You can also allow prospects to sign up for newsletters or special discounts by texting a keyword to a short code.
