A web marketing consultant not only offers specialized expertise,

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But also brings an outside perspective that can identify new opportunities and improve existing strategies. As we were saying, Web Marketing offers us a gateway to enter that vast world that is the Internet. Role and Responsibilities of the Web Marketing Consultant The first step of a web marketing consultant is to understand the company's goals and develop a customized digital marketing strategy. The strategy is developed on 4 fundamental elements: Analyses Strategy Development Supervision of the implementation of activities Returns Verification Data and Process Analysis As we always say, at the base of everything there is data.


For this reason a Web Marketing Consultant should start from the analysis of some fundamental elements such as: Needs and strategic objectives that the Entrepreneur wants to achieve Internal processes, especially when the company has nepal whatsapp number data an e-commerce online positioning of the company (Web and in many cases Social) Buyer Persona: who we want to sell to, what are their characteristics, how they perform online searches, etc. blank sheet of paper with the following words: Business, Customer, Product, Teamwork, Promotion, Develop, Budget and Analysis Strategy Development The next phase after the analysis consists in the development of the Web Marketing strategy.


This can be more or less complex based on how many activities, actions and channels have been contemplated for its development: Updating or developing a new website and/or eCommerce Realization of SEO Consulting Development of a Content Marketing and/or Inbound Marketing strategy Creation of advertising campaigns: Pay Per Click and Display campaigns , DEM (Direct Email Marketing) , SMS Marketing Concept of any Landing Pages developed based on the characteristics of the target audience Email Marketing Strategy Development Creation of Online PR campaigns, Link building and Guest post Social Media Marketing Strategy Development Supervision of the implementation of activities As you can see from the list in the previous point, to develop your online business your Web Marketing Consultant must have good preparation in multiple areas.