While many people think that the year only starts after Carnival, you can take advantage of this opportunity to increase your audience , build loyalty among your students and offer a differentiated service at your Academy.
Carnival is a celebration that involves a lot of joy, music, dancing and fun. But it is also a time that requires extra care for health and well-being.
Therefore, gyms can become a space for preparation and recovery for partygoers, as well as an environment for celebration and integration.
In this text, we will show you how to prepare your gym for Carnival, with tips on decoration, programming, marketing and much more…
You will see how this can be a great strategy to attract more visitors, engage your students and stand out from the competition.
Are you curious? Then keep reading and check out our incredible tips on how to transform your gym into a reference for quality and fun this Carnival.
But first, learn about 6 valuable strategies that will help you attract more visitors to your gym amidst all this festivities:
How to attract more visitors to your gym during Carnival
Here are some tips to attract more visitors to your gym during Carnival, offering services, promotions and benefits that suit the needs and interests of partygoers:
1. Offer free, themed classes
How about taking advantage of the carnival atmosphere to offer free activities to your students and visitors?
This is a great way to capture the attention of your local community, showcase the fun side of your gym, and at the same time provide a unique health and wellness experience for everyone.
Classes can be carnival dance, invigorating workouts or even outdoor classes, depending on the profile of your audience and your structure.
The important thing is to create a happy and welcoming environment that makes people feel comfortable trying out your space without any financial commitment.
Additionally, you can offer a free day or a trial week to people who want to get to know your Academy better during Carnival.
This is an excellent opportunity to showcase your Academy's infrastructure, equipment, professionals, modalities and unique features, and try to convert visitors into students.
2. Offer special promotions and temporary discounts
Another way to prepare your gym for Carnival is to create raffles and offers for people who visit your space during that time.
You can raffle off a free monthly membership, a product kit, a personal training service or another prize that will attract the attention and interest of visitors and encourage them to enroll in your gym.
In addition to raffles, you can offer temporary discounts on monthly fees, free enrollment for those who sign up during Carnival or even special gifts for new students.
This strategy not only attracts potential customers , but also creates a sense of urgency, encouraging people to act quickly during the Carnival period.
3. Conduct surveys and polls
One way to get to know your audience better is to conduct a study or analysis with the people who visit your space during Carnival.
You can ask about visitors' preferences, needs, expectations and suggestions regarding your Academy, and use this information to improve your service , your service and your marketing actions.
For example, you can ask which activities visitors like the most, what times they prefer, what benefits they expect from your gym, among other questions.
According to a survey by IHRSA, 74% of gym members say that the quality of service is a decisive factor in whether they stay.
Furthermore, 68% of customers say that the variety of services is a differentiator for their satisfaction.
Therefore, conducting a survey or poll can be a way france business fax list of understanding the demands and preferences of your audience, and offering a personalized, quality service.
4. Create a living space or leisure area
One way to make visitors feel at home in your Academy during Carnival is to create an interactive environment for them.
You can offer chairs, a TV, magazines, coffee, a snack or other items that make visitors feel comfortable and welcome in your gym.
This space can be used for visitors to relax before or after classes, chat with friends, watch a motivational video, or even play a fun game.
The objective is to create a pleasant and welcoming place that encourages interaction and visitor loyalty.
In addition to creating this space for socializing, you can take the opportunity to collect success stories from your students, showing how your Academy contributes to their health, happiness and quality of life.
You can use these testimonials to promote your Academy on social media, on your website or blog, and attract even more visitors.
5. Invest in after-sales or follow-up
One way to ensure that those who visit your Academy during Carnival become loyal students is to provide after-sales support or follow-up with them.
* Follow-up means following up and maintaining contact with a potential client after the first meeting or interaction.
You can send a message, make a phone call or make other contact to thank them for their visit, answer any questions and invite visitors to return or enroll at your Academy.
After-sales or follow-up is a way of showing that you care about your Academy's visitors, that you value their opinion and that you have many advantages to offer.
Additionally, it is a way to use mental triggers to persuade visitors to become students at your Academy.
Here are some examples of how to use mental triggers at this stage:
Scarcity: “Take advantage of our special Carnival offer: free registration and 50% off your first monthly payment. But hurry, because this offer is only valid for the first 10 people who sign up!”
Urgency: “Don’t waste time and secure your spot at our gym. This is your last chance to take advantage of our Carnival promotion: free registration and 50% off your first monthly payment. This offer ends tonight at midnight!”
Reciprocity: “We were very happy that you visited our gym during Carnival. To repay your trust, we would like to offer you a special gift: a free physical and nutritional assessment service, so that you can start your training safely and efficiently. Schedule your appointment now!”
6. Attend local events
To promote your Academy and connect with the community, consider participating in local Carnival celebrations.
You can sponsor events, parades or street blocks, and have a visible presence in these activities.
This not only increases your Academy’s exposure but also helps build a deeper connection with people.
In addition to participating in local Carnival events, you can take advantage of distributing promotional gifts or coupons during these events to attract people back to your Gym.
Distribute caps, squeeze bottles, stickers or coupons with discounts to those who enroll in your Academy during the Carnival period.
Ah, now that you know how to deal with visitors at your Gym, check out the special tip that SCA has prepared exclusively for you:
Register your visitors with SCA
The SCA System allows you to manage the records of people who visited your Academy with conversion potential .
With this tool, you can register and monitor in an organized way all visits received during the carnival period, identifying possible opportunities for conversion into registrations .
The system also provides graphs that show the origin of visits, allowing a visual analysis of the impact of different sources of student recruitment.
Additionally, you can compare the number of visits with the number of registrations made in the month , which provides valuable insight into the effectiveness of your marketing strategies and customer acquisition.
Now, it's time to learn 11 powerful tips to make Carnival a successful event at your gym and boost your revenue. Check it out:
11 tips to boost your revenue during Carnival
Carnival is one of the most popular and profitable festivals in Brazil. Millions of people take to the streets to have fun, consume and spend.
But how can you take advantage of this opportunity to boost your revenue ? Check out 11 strategic tips below to increase your gym’s revenue during Carnival:
1. Offer promotional plans
Carnival is coming and you don't want to miss the opportunity to attract more students to your Academy, do you?
So, how about offering special discounts for those who enroll or renew their enrollment during this period?
You can create themed packages according to your students’ goals and preferences. For example,
The “Carnaval Fit” package can include dance, aerobics and weight training classes, for those who want to prepare for the festivities.
The “Carnival Detox” package can offer activities such as yoga, pilates and water aerobics, for those who want to detoxify their body and mind.
The “Carnaval Relax” package can include massages, sauna and meditation, for those who want to relax and recharge their batteries.
These are just a few examples of how you can create attractive and differentiated packages for your audience.
The important thing is to show that your Gym has options for all tastes and needs, and that Carnival is a great time to start or continue taking care of your health and well-being.
2. Create different and fun classes and activities
One way to entertain and engage your students is to offer diverse activities that are in keeping with the Carnival atmosphere.
You can use creativity and originality to create classes and activities that match the theme and profile of your audience.
Check out some ideas for different and fun classes and activities that you can create at your gym:
Dance classes with carnival rhythms: You can take dance classes with typical carnival rhythms, such as samba, axé, frevo, etc. Use upbeat and current music, or carnival classics. You can also encourage your students to wear colorful clothes and fun accessories, such as hats, glasses, necklaces or bracelets.
Functional circuits with props and costumes: You can create functional circuits with exercises that work the entire body, using props and costumes related to Carnival. For example, use confetti, streamers, balloons or masks as materials for the exercises. Also ask your students to dress up as characters or themes from Carnival, such as superheroes, clowns or pirates.
Competitions and contests with prizes and gifts: You can promote challenges related to Carnival. For example, create a memory game, a word search or a quiz on the theme. Offer prizes and gifts to the winners or participants.
3. Invest in themed decoration
To make your gym more beautiful and lively , invest in themed decoration and a lively soundtrack that will make your students feel like they are in the Carnival mood.
Use balloons, streamers, confetti and other accessories to decorate your space. You can also play typical Carnival music, such as marchinhas and other hits.
This is a way to create a festive and pleasant environment , which allows your students to have fun and exercise during Carnival, without losing focus on improving their health and well-being.
Furthermore, they are a way of attracting and retaining your students, who will feel more motivated and satisfied with your Academy.
4. Establish partnerships with other companies
One way to increase the visibility and profitability of your Academy is to form partnerships with services related to Carnival, such as costume shops, beauty salons, aesthetic clinics, restaurants, etc.
You can offer discounts and benefits to your students who consume at these locations, and vice versa.
These partnerships are a way to create a support and promotion network for your Academy, and to offer more value and convenience to your students.
Furthermore, they are a way of getting closer to the community and generating more trust and credibility for your business.
5. Promote your Academy on social media
Use social media strategically . Create themed content related to Carnival, share photos or videos of your instructors participating in the festivities, and most importantly, promote your special offers.
Targeted ads on Facebook and Instagram can be very effective in reaching a specific audience, especially those who are interested in maintaining an exercise routine even during the Carnival festivities.
See some examples of how to promote your Academy on social media for Carnival:
Post: “Want to get in shape and have fun during Carnival? Then come to X gym, the best gym in the region, with promotional plans and special discounts for Carnival. Take advantage and check out our different and fun classes and activities that will get you in the party mood. Don’t miss this opportunity and sign up now!”
Story: “Hello, everyone! This is Professor Y from X Academy. Today I’m going to show you a little bit of what we’re preparing for Carnival. We have dance classes with carnival rhythms, functional circuits with props and costumes, treasure hunts and competitions with prizes and giveaways, and much more. Come check it out and join our family. We’re waiting for you!”
6. Create a referral and reward program
One way to increase the number of students and customer loyalty at your Academy is to create a benefits plan during Carnival.
You can offer a discount on the monthly fee, a gift, a free service or other benefits to anyone who refers a friend, family member or colleague who enrolls in your Academy during Carnival.
This referral and reward program is a way to encourage your students to promote your Academy to their contact networks, and to reward them for their trust and loyalty .
Furthermore, it is a way to attract new students who already have a positive reference for your Academy, and who are more likely to become loyal customers.
According to a Nielsen survey, 92% of consumers trust recommendations from friends and family more than any other form of advertising.
Additionally, according to the Wharton School of Business, referred customers have an 18% higher retention rate than non-referred customers.
Here are some examples of how to create a referral and reward program during Carnival at your Academy:
Discount on monthly fees: You can offer a 10% discount on the monthly fee to the customer who refers a new student who enrolls in your Academy during Carnival. You can also offer a 10% discount on the first monthly fee to the new student referred.
Gift: You can offer a gift, such as a t-shirt, a cap or a sticker from your Academy, to the customer who refers a new student who enrolls in your Academy during Carnival. Also offer a gift to the new student referred.
Free service: You can offer a free service, such as a physical assessment, a nutritional consultation or a massage session, to the client who refers a new student who enrolls in your gym during Carnival. You can also offer a free service to the new student referred.
7. Promote events and gatherings
One way to encourage and retain your students is to promote Carnival festivities that encourage interaction, loyalty and the promotion of your Academy.
Here are some examples of events you can promote at your establishment:
Carnival Ball: Organize a Carnival ball at your gym, with music, dancing, costumes, accessories and lots of fun. Also offer typical Carnival food and drinks and hold a costume contest, with prizes and gifts for the winners or participants.
Breakfast: Plan a breakfast at your gym, offering healthy foods and natural products. Also consider holding a talk with tips and guidance on health, well-being and hydration during the Carnival festivities.
Happy Hour: Hold a happy hour at your gym, with music, games, karaoke and other attractions. You can also hold a raffle, with prizes and gifts for the winners or participants.
8. Offer freebies to your students
One way to surprise and please your students is to offer gifts to those who attend your Academy during Carnival.
Here are some examples of gifts you can offer:
T-shirts, towels and caps: Offer these products customized with your gym’s logo, slogan or address, and with phrases or images related to Carnival. Use colors, models and prints that match the theme and the profile of your target audience.
Squeezes and cups: You can give these exclusive gifts with your gym’s logo and messages or tips related to Carnival. Choose colors and shapes that match the festivities and the functionality of the product. Squeezes and cups are a way to hydrate your students and create a healthier and more sustainable habit.
This is a way of showing that you care about your students and that you want to provide them with an exclusive and unique experience.
9. Create a rewards club or loyalty program
One way to encourage and reward your students who maintain their attendance and commitment to training during Carnival is to create a loyalty plan at your Academy.
You can offer points, stamps, seals or another system that allows your students to accumulate benefits and exchange them for prizes, services or discounts at your establishment.
This loyalty program is a way to show that you value your students and that you want to offer them more value and convenience.
10. Provide personalized support
A good way to motivate and guide your students during Carnival is to give them frequent feedback on their performance.
The SCA Student app is a tool that will help you with this task. With it, you can show your students the results and progress they are achieving with their training.
With this app, your students will be able to follow an exercise plan according to their goal, whether it is to lose weight, gain muscle mass or simply improve their physical fitness.
It becomes much easier for your student to stay motivated to face the weekly challenges, as they will have access to a schedule and will also be able to research the exercises to get the most out of them.
Find out more about how SCA Aluno can optimize the management of your business and simplify your students' training routine:
SCA Student Training App
SCA Aluno is a free application available to all students enrolled in gyms that use SCA Online .
This application has a very intuitive interface, making it easy for students to navigate and resulting in an extraordinary training experience. Check out some of its features:
Billing: students will be able to make payments at any time and place, as well as view their entire financial history.
Classes or Sessions: Here the student will follow their scheduled classes or sessions. This feature works in conjunction with check-in.
Workouts: allows you to follow workouts, including information on the instructions and execution of each exercise, as well as 3D animations. Students can access their workouts from anywhere and maximize their results. The app also provides a timer between exercises, load adjustments, and rest monitoring.
Physical Assessment: allows you to compare the results of your physical assessments and monitor your progress throughout your training.
Products: you will be able to see the promotion and offer of products available at the gym.
Service: area for students to send and respond to a contact message to the establishment.
These are just some of the features available. To get a closer look at everything that SCA Aluno has to offer, download it for free now on your smartphone for Android and iOS .
11. Have a flexible schedule and extended hours
To attract and keep students motivated at your Academy during Carnival, you need to adjust your schedule to be more flexible.
Look into offering extended hours or express workouts that fit into the busiest holiday times:
Extended Hours: You can offer extended hours at your gym, opening earlier or closing later, during Carnival. This allows your students to have more options and flexibility to choose the best time to train, according to their preferences and availability.
Express workouts: Offer express workouts at your gym, lasting 15 to 30 minutes, that work the entire body, with high intensity and efficiency, during Carnival. This allows your students to have more practical and quick training, without wasting too much time or energy, and without compromising their results.
Not only will this accommodate visitors’ schedules, but it will also show that your Gym is committed to adapting to the needs of the entire community.
Carnival is over… what now?
You know that many people sign up for the gym at the beginning of the year, but give up right after Carnival, right?
This means you could lose a lot of students and revenue if you don’t do anything to keep them motivated.
But don't worry, we'll show you how to use simple and effective strategies to retain your students throughout the year, increase your revenue and make your Academy a true success!
Want to know how? Check out 6 incredible tips we have prepared especially for you:
06 steps to follow after Carnival to retain students
Below are 6 techniques to adopt after Carnival to retain students who trained at your Academy:
1. Conduct a satisfaction survey
You can carry out a quality assessment with the students who trained at your Academy during Carnival.
Ask about the level of satisfaction, motivation, level of difficulty and learning, and other aspects that assess your students' experience.
Use the NPS Satisfaction Survey functionality offered by SCA to collect your students' opinions and impressions.
This way, you can use this information to improve your services and activities, and to show your students that you care about their opinions and feedback.
2. Create a personalized exercise routine
Create a personalized training plan for the students who trained at your Academy during the Carnival celebrations.
You can take into account each student's goals, needs, limitations, preferences and profile, and design a training program that is suitable, efficient and challenging for them.
Use the SCA Aluno training app that allows your students to track their training, measurements, weights, indexes and other data relevant to their exercises.
With this data, you can adjust and optimize your workouts, and show your students the results and progress they are achieving with their exercises.
