Other tasks a consultant may be working on at any given time include:

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Otherwise, this is a good opportunity to get any concerns or questions out in the open so we can start off on the right foot. It’s also just nice to meet like-minded people who are working towards the same goal - marketing visibility, a smooth sales cycle, and happy customers!

4.45pm - Evening scrum

Accountability is everything when working in Pardot consulting. We are honest about our output and abilities, and upfront about getting additional support when it’s needed! In our evening scrum, the internal team can discuss anything that didn’t get delivered and needs to be pushed to tomorrow, or didn’t work as expected and should be looked at by another team member. This end-of-day check-in means we can finish work without anything hanging over, so we can be confident of moving forward tomorrow.

Naturally, the life of a consultant can be diverse and varied, so this is just one example to show the usual focus and support we provide. Each client’s business is different and may call for different approaches or ways of working.



Preparing marketing automation strategy
Building reports
Working with the technical specialists to create landing page, email and form templates
Ultimately, a consultant exists to bridge the gap between denmark phone numbers what Salesforce Pardot can do, and your dream marketing setup. If reading this article has convinced you that a consultant is the right way forward, feel free to send us a message and we can discuss the type of support you need.


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Tom Ryan
Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.

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