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Project management is an essential tool in today's corporate world. In a scenario where competition is fierce and demands change rapidly, knowing how to manage a project can be the difference between success and failure. But what is project management, after all? It involves planning, executing, and ...

If you are a small or medium-sized business owner looking to increase traffic to your website, you have probably heard of Google Ads.

This online advertising platform is an excellent tool for attracting visitors, boosting sales and strengthening your company's digital presence.

In this article, we ...

Motivation in the workplace plays a crucial role in a team's performance and productivity. When team members feel motivated, they are more committed and willing to achieve their goals. In this article, we will explore various motivation keys that can boost your team's work performance, as well as ...

Lead conversion rate is a key metric for the success of any digital marketing strategy. It measures how effective a website is at converting visitors into qualified leads who are ready to engage with your brand in greater depth.

In the current market scenario, increasing this rate is not only ...

In my Growth Marketing Plan for 2018 , I mentioned that being active on social profiles and participating in groups where your niche and target market are is an excellent idea to ensure more sales and engagement .

I have also mentioned the Facebook group Growth Hackers Brasil .

This is a closed ...

If you are an entrepreneur and have ever come across this phrase, it is a sign that you have not generated enough value for your product.

What I mean is that:

Price is what the customer pays
Value is what the customer gets.
And let me tell you a secret…

“If you create enough value for your ...

Hey guys, how are you? Selling can often seem like a difficult task, especially if you don't know your customer's main pain points.

In summary:

Selling is the art of matching the benefits business owner database of the product with the needs or wants of the customer.

However, to sell your product ...

Google Images is nothing more than the search engine section where users search for images. What few people may know is that there are several ways to search for them in more specific ways. After all, who has never searched for a photo and not been able to find anything they liked?

Although it is a ...

When it comes to online advertising campaigns, bid optimization is essential to achieving the best performance and amazing results. In this article, we’ll explore some valuable tips for optimizing your bids and maximizing the return on investment (ROI) of your digital marketing strategies.

Summary ...

Artificial intelligence (AI) is transforming the world of technology at a rapid pace, bringing innovations that are changing the way we interact with machines.

One of the tech players that has been exploring the capabilities of AI is Adobe, a software giant known for its creative and marketing ...