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Reciprocity: If someone does something for us, we will be more inclined to do something back. This tendency is stronger if what we have received is meaningful, unexpected and personal. This can be achieved by, for example, offering a discount, giving regular customers a preferential position or ...

Mobile calling in the future
We all know the long line of people at the introduction of the new iPhone. These are the people who seem crazy at first, and perhaps still do at second glance. But these are also the people who are on the eve of major changes in the media landscape. The late majority ...

In this review I will of course look at the functionality of the Google Analytics apps, but also at the security of logging in. Google offers two methods to give permission to the app to use your analytics data.

Login: Be warned!
Apps need user permission to access Google Analytics data. You can ...

At first Aleck tried to sell his invention to Western Union . But they didn't see any profit in it. So Aleck started his own company (Bell Telephone Company), which was then bought by AT&T (now the world's largest telecom company).

Multinational Western Union made a mistake
It often happens that ...

For example, with a charity: what are the characteristics of the donors, the most loyal donors or the deserters? By locating these profiles based on the postcode areas of the Netherlands, you can send very targeted mailings that often have a much higher conversion than if you would not do this ...

Because the header is scaled, a constant factor is created for the branding on the different devices. Your channel is now (more or less) the same everywhere. Links to social networks (social icons) and merchandise can also be found in the header. These are visible in almost all (mobile) browsers ...

There is a higher attention value , because more specific things can be communicated to visitors. Think of site links, product links, location links etc.;
Branded advertising also seems to give a more professional appearance ;
Advertising on your brand name also discourages competitors from ...

Social influence marketing in practice
The online influence of famous Americans and Britons, such as Charlie Sheen, Lindsay Lohan and Snoop Dogg, has been used by companies for years. After all, celebrities have many followers and therefore a great influence, Sponsored Tweets must have thought. Not ...

Ads are tested and optimized, posts are promoted, apps are created and campaign terms are written. Even a simple contest or photo competition on Facebook has quite a few (necessary!) snags. And then the following message comes sailing through your news feed:

C1000 Like Share Win
C1000 Like, Share ...

Making social networks smaller and private is a trend that is not new, but seems to be gaining traction. In this video I discuss Facebook privacy and the rise of small-scale private networks.


We don’t want the whole world to see our family photos, so we set our Facebook profiles to private. We’re ...