Tracking your website traffic and understanding how visitors interact with it is a crucial part of optimizing your website. Google Analytics has been an important tool in this process for years. In 2020, Google introduced Google Analytics 4 (GA4), a new version of the platform that came with several updates and improvements. In this article, we’ll focus on how conversion counting works in Google Analytics 4 and how you can use this tool to improve the effectiveness of your website.
GA4 is the latest version of Google Analytics. It was developed to provide a more complete view of the customer lifecycle and adapt to recent changes in user behavior and data privacy. Among the many new features, one of the most significant is the way the platform counts conversions.
How are conversions counted in Google Analytics 4?
Unlike previous versions of Google Analytics, industry email list GA4 takes an event-centric approach to tracking user interaction with your website. Every action a user takes on your website (e.g., viewing a page, making a purchase, or clicking a link) is recorded as an event.
In this new approach, conversions are simply events that you choose as meaningful to your business. Whether it’s making a purchase, filling out a form, or spending a certain amount of time on a page, you decide what counts as a conversion. This provides a much greater level of flexibility and customization than previous versions of Google Analytics.
Accessing the new update
To get started with GA4, you'll need to create a new GA4 property in your Google Analytics account. You can continue to collect data with your existing Universal Analytics property while you get used to the new platform.
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