B2B Revenue Growth Leader

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Email Marketing Email marketing allows a company to periodically remind its regular customers about itself and encourage potential customers to buy. The main thing is to maintain a fine line and not turn the art of attracting customers into ordinary spam. Email marketing works well when paired with an optimized website, the pages of which the emails will link to. Content Marketing Who it is suitable for : almost everyone. Especially needed for sales of innovative, difficult to understand and expensive products. Content marketing is the process of creating and publishing useful and unique materials according to a content plan.



These can be not only articles, but also indian whatsapp number videos, infographics, e-books and manuals. Why is this necessary? There are two good reasons. The first is that content marketing is used to advertise a complex and expensive product, so users who search for it online often do not intend to buy it right away. They first need to study the information to make the right choice. Let's take, for example, a person who is going to buy a gaming PC. Most likely, he will start watching videos with stories about the necessary equipment. A person who needs to choose a camera for video surveillance will read how to do it correctly.



Both users will enter so-called non-commercial queries into the search. For example, "video of unboxing a gaming PC", "How to choose equipment for video surveillance". For these queries, the marketer creates and optimizes content. The user goes to a blog or a video on YouTube, which, in turn, redirects the visitor to a page with the necessary products. Content Marketing On the blog of a video surveillance system supplier the link "article - video - link to product" is presented The second reason is the influence of content on the site's position in search results.