Email marketing (ad) glossary
Posted: Wed Dec 04, 2024 3:24 am
Our email marketing glossary can help you
Even those who are already quite experienced are continually learning new terms, and are tasked with staying fresh and up to date with the general terminologies and laws that govern the industry.
To do this, we bring you an email marketing glossary . You should know that you will find several terms in English, since within the “jargon” of email marketing (and in general, in the marketing industry) the terms are often used both in Spanish and in English for the same concept:
TO
Acceptable Spam Report Rate: Ratio chairman email list indicating to what extent you can be reported as SPAM without damaging your reputation. Anything over 0.1% (1 report per 1000 emails) is considered for this concept.
Acceptance Rate: This is the percentage of emails that have been accepted by the mail server.
B
Bounce Rate: This is the rate at which your emails are not delivered. There are “hard bounces” and “soft bounces.” An acceptable bounce rate is less than 5%.
Bulk Mail: Large-scale email marketing shipments where the same content is directed to a large group of people.
C
CAN-SPAM : Short for “Controlling the Assault of Non-Solicited Pornography And Marketing Act of 200,” it is a law that defines the rules for commercial emails, establishing that recipients have the right to ask senders to stop writing emails to them.
CPD (Clicks-per-delivered): Or the same as “Clicks per Delivery”, a percentage that measures the number of clicks divided by the number of emails sent to a recipient.
CPO (Clicks-per-open): Same as “Clicks per Open”, a percentage that measures the number of clicks divided by the number of openings of an email.
CPM (Cost per thousand): Same as “Cost per thousand”, in email marketing CPM is commonly referred to as the cost per 1000 names on a list. For example, a rental list could cost
CTR (Click-through-rate): One of the most famous, it is the percentage of unique clicks divided by the number of times an email was opened.
D
Double Opt-In: The recommended method of building an email list, it requires subscribers to confirm their subscription by clicking on a confirmation email or responding directly to the confirmation email in another way.
Did this first part of our email marketing glossary help you ? Stay tuned for the second part soon.
Even those who are already quite experienced are continually learning new terms, and are tasked with staying fresh and up to date with the general terminologies and laws that govern the industry.
To do this, we bring you an email marketing glossary . You should know that you will find several terms in English, since within the “jargon” of email marketing (and in general, in the marketing industry) the terms are often used both in Spanish and in English for the same concept:
TO
Acceptable Spam Report Rate: Ratio chairman email list indicating to what extent you can be reported as SPAM without damaging your reputation. Anything over 0.1% (1 report per 1000 emails) is considered for this concept.
Acceptance Rate: This is the percentage of emails that have been accepted by the mail server.
B
Bounce Rate: This is the rate at which your emails are not delivered. There are “hard bounces” and “soft bounces.” An acceptable bounce rate is less than 5%.
Bulk Mail: Large-scale email marketing shipments where the same content is directed to a large group of people.
C
CAN-SPAM : Short for “Controlling the Assault of Non-Solicited Pornography And Marketing Act of 200,” it is a law that defines the rules for commercial emails, establishing that recipients have the right to ask senders to stop writing emails to them.
CPD (Clicks-per-delivered): Or the same as “Clicks per Delivery”, a percentage that measures the number of clicks divided by the number of emails sent to a recipient.
CPO (Clicks-per-open): Same as “Clicks per Open”, a percentage that measures the number of clicks divided by the number of openings of an email.
CPM (Cost per thousand): Same as “Cost per thousand”, in email marketing CPM is commonly referred to as the cost per 1000 names on a list. For example, a rental list could cost
CTR (Click-through-rate): One of the most famous, it is the percentage of unique clicks divided by the number of times an email was opened.
D
Double Opt-In: The recommended method of building an email list, it requires subscribers to confirm their subscription by clicking on a confirmation email or responding directly to the confirmation email in another way.
Did this first part of our email marketing glossary help you ? Stay tuned for the second part soon.