With a designer, everything is clear - he draws layouts. A copywriter - writes texts. A contextualist - sets up search and contextual media advertising, etc. Well, what does an internet marketer do?
Of course, an internet marketer also has specialized knowledge in each of these areas and often gets involved in the work at completely different stages of creating websites / ads / accounts . However, his main purpose is not to strive to be a “one-man band”, but rather to skillfully “conduct”.
After all, the agency employs a whole range of niche specialists. Each has their own "tool": a copywriter has a word, a designer has a color, a contextualist has keywords, Yandex Direct operators , etc.
It is appropriate to compare the agency with a symphony orchestra. Imagine what would happen if each musician played separately, not paying attention to the others? Instead of the harmonious sound of an orchestra, you would get the out-of-tune march of a provincial circus.
Even without an Internet marketer, each niche specialist will be fixated on his own “area,” and instead of coordinated work at different stages of the sales funnel, you will end up with chaotic testing of several advertising channels.
While the personal interest of each agency employee is limited to good performance in his area of work, the interests of a conscientious Internet marketer are most closely aligned with the interests of the business owner, the Advertising Customer. They both want as many profitable sales as possible.
The difference between an Internet marketer and a Client is that an Internet marketer gains new knowledge and experience in advertising every day for years and, as a result, is able to skillfully manage the “orchestra”, while the Client, in most cases, is not.
Don't try to coordinate the work of niche specialists yourself. That's what internet marketers in professional agencies are for. For example, here !
