RUTUBE: Advertising on Video Hosting and Its Possibilities
Posted: Wed Dec 18, 2024 9:51 am
Rutube is a Russian video platform that has been owned by Gazprom for about 15 years, and Gazprom-Media is relaunching it in the current reality. Since about March 2022, the platform's statistical indicators have soared by 5-8 times in all parameters.
Oleg Ryzhkov
Sales Manager
Rutube was actively discussed during the special operation in Ukraine, when there were preconditions from Roskomnadzor to close the popular video hosting Youtube for Russian users. whatsapp database At present, although there are no such grounds from government agencies, it is still recommended that bloggers and potential advertisers consider the possibilities of a domestic analogue of Youtube.
Rutube is a Russian video platform that has been owned by Gazprom for about 15 years, and Gazprom-Media is relaunching it in the current reality. Since about March 2022, the platform's statistics have soared by 5-8 times in all respects, which can be explained by the above-mentioned reasons, that is, the possible ban on YouTube. According to the service itself, the platform is visited by about 19 million people per month - 15 million registered and 4 million unique visitors. In terms of its interface and functionality, the service is similar to YouTube, but it has its own peculiarities. For example, only the author of the video sees the number of views, you cannot like or dislike it.
Rutube home page
Rutube Audience
Conventionally, in our opinion, the entire Rutube audience at the current moment in time can be divided into three segments:
Established adults who are ready to re-watch TV series and episodes of their favorite TV programs without intrusive advertising.
Failed YouTube bloggers looking for new platforms, quick popularization, traffic, and those who lost monetization on YouTube.
Companies that, just in case, duplicated their video content on Rutube. So let's say a cohort of law-abiding representatives of Russian business, and organizations constantly looking for additional traffic to their media platforms.
According to Similarweb, as of April 2022, the service's attendance by gender is distributed as 55.62% men and 44.38% women. Age distribution of Rutube visitors in percentages:
The interests of Rutube's audience are mostly focused on the categories "News and Media", "Movies and Streaming", "Lottery". The main traffic comes from direct visits - 52.34%, search traffic is 29.16%. 10.24% of visitors come to Rutube from social networks, 6.63% from referral links. Data provided by "Similarweb" for April 2022.
Posting video content on Rutube and its monetization
To create a video channel on Rutube, you need to register on the platform. Fortunately, this is a quick process, there are two options to choose from:
by phone number;
by email.
Edit your personal data: name, date of birth, gender, e-mail, set up notifications. Click the "My Channel" button and set it up - the functionality is very similar to YouTube. If desired, change the profile photo (JPG, JPEG or PNG, 800 x 800 pixels, up to 6 MB), channel cover (JPG, JPEG or PNG, at least 2204 x 864 pixels, no more than 10 MB), write the name and description of the channel. Specify a link, if you have one, to the donation service, where users can transfer funds. A button for sending funds to the account will appear under all your videos. You can allow or prohibit advertising on your channel. But by disabling it, you cannot participate in the Rutube Affiliate Program.
Adding a video to a channel is just as quick.
Click the "Add video" button.
Select the material and write the title of the video (up to 100 characters), description (up to 5000 characters).
Set the category you need (humor, health, sports, etc.), access parameter (open or direct link), publication time (now or delayed posting), check the checkbox regarding 18+.
Save and the video goes to moderation. A video up to 15 minutes long passes moderation in an average of 5 minutes.
According to some information, it will soon be possible to post videos on Rutube without pre-moderation, but to do this, you will have to link your account to “Gosuslugi” via the Unified Identification and Authentication System.
Unfortunately, you can't select a cover for a video from cut fragments of uploaded material, as is done on YouTube, you can only upload a third-party illustration.
Oleg Ryzhkov
Sales Manager
Rutube was actively discussed during the special operation in Ukraine, when there were preconditions from Roskomnadzor to close the popular video hosting Youtube for Russian users. whatsapp database At present, although there are no such grounds from government agencies, it is still recommended that bloggers and potential advertisers consider the possibilities of a domestic analogue of Youtube.
Rutube is a Russian video platform that has been owned by Gazprom for about 15 years, and Gazprom-Media is relaunching it in the current reality. Since about March 2022, the platform's statistics have soared by 5-8 times in all respects, which can be explained by the above-mentioned reasons, that is, the possible ban on YouTube. According to the service itself, the platform is visited by about 19 million people per month - 15 million registered and 4 million unique visitors. In terms of its interface and functionality, the service is similar to YouTube, but it has its own peculiarities. For example, only the author of the video sees the number of views, you cannot like or dislike it.
Rutube home page
Rutube Audience
Conventionally, in our opinion, the entire Rutube audience at the current moment in time can be divided into three segments:
Established adults who are ready to re-watch TV series and episodes of their favorite TV programs without intrusive advertising.
Failed YouTube bloggers looking for new platforms, quick popularization, traffic, and those who lost monetization on YouTube.
Companies that, just in case, duplicated their video content on Rutube. So let's say a cohort of law-abiding representatives of Russian business, and organizations constantly looking for additional traffic to their media platforms.
According to Similarweb, as of April 2022, the service's attendance by gender is distributed as 55.62% men and 44.38% women. Age distribution of Rutube visitors in percentages:
The interests of Rutube's audience are mostly focused on the categories "News and Media", "Movies and Streaming", "Lottery". The main traffic comes from direct visits - 52.34%, search traffic is 29.16%. 10.24% of visitors come to Rutube from social networks, 6.63% from referral links. Data provided by "Similarweb" for April 2022.
Posting video content on Rutube and its monetization
To create a video channel on Rutube, you need to register on the platform. Fortunately, this is a quick process, there are two options to choose from:
by phone number;
by email.
Edit your personal data: name, date of birth, gender, e-mail, set up notifications. Click the "My Channel" button and set it up - the functionality is very similar to YouTube. If desired, change the profile photo (JPG, JPEG or PNG, 800 x 800 pixels, up to 6 MB), channel cover (JPG, JPEG or PNG, at least 2204 x 864 pixels, no more than 10 MB), write the name and description of the channel. Specify a link, if you have one, to the donation service, where users can transfer funds. A button for sending funds to the account will appear under all your videos. You can allow or prohibit advertising on your channel. But by disabling it, you cannot participate in the Rutube Affiliate Program.
Adding a video to a channel is just as quick.
Click the "Add video" button.
Select the material and write the title of the video (up to 100 characters), description (up to 5000 characters).
Set the category you need (humor, health, sports, etc.), access parameter (open or direct link), publication time (now or delayed posting), check the checkbox regarding 18+.
Save and the video goes to moderation. A video up to 15 minutes long passes moderation in an average of 5 minutes.
According to some information, it will soon be possible to post videos on Rutube without pre-moderation, but to do this, you will have to link your account to “Gosuslugi” via the Unified Identification and Authentication System.
Unfortunately, you can't select a cover for a video from cut fragments of uploaded material, as is done on YouTube, you can only upload a third-party illustration.