What! Yes, I know it sounds strange, but it doesn't mean that you will get paid for getting out of bed, nothing like that, we are referring to the fact that YouTube presented its new Vertical Videos Ads format at DMEXCO .
DMEXCO: tomorrow happens today
DMEXCO is the most important meeting on technology and namibia email list 137403 contact leads digital business. It takes place in Cologne, Germany on an annual basis. It is what is known as a “ meeting ” where key players in industry, marketing and technology meet to set the digital agenda.
Its organisers define themselves as an “ecosystem of seminars, debates and exhibitions that outline the future of the digital economy and boost market value”. In its last edition, it brought together forty thousand visitors, more than a thousand exhibitors and five hundred speakers.
And it was precisely at that event that YouTube presented its new bet on user experience: integrating vertical videos with paid ads to, in this way, increase profits by mitigating the effect of advertising interruptions.
The vertical ephemeral
The issue of recording with a vertical or horizontal cell phone may seem like a minor issue, but it has already destroyed several browsing experiences due to its difficulty in adapting to other types of screen. At the beginning, we viewed more and filmed less, but little by little, with the appearance of “ephemeral” content, the famous Stories, we began to film more and, in this way, view much more.
As the number of everyday filmmakers has increased, vertical filming has obviously also increased, it is easier to film with a cell phone in that position. To capture a moment of your day that, for example, you want to share on a network, you have to be agile, which is why this format is becoming popular. This is where the problem arose: content filmed vertically in a horizontal playback logic; result: loss of quality.
Vertical Video Ads
If we consider that YouTube has more than 1.9 billion users who watch more than 1 billion hours of video per month, we can understand the impact of this detail, since this configuration problem opens up a market opportunity.
And this is precisely what this update is looking for, that companies also get into this trend when producing their advertisements. The first step was the adaptation to overcome the main barrier: configuring the vertical mobile on the horizontal desktop .
