It is undeniable that sales processes have changed , and that now brands seek to relate differently with their potential customers, and in addition to that, generate the brand reputation that the digital era contemplates.
In this post, you will understand what marketing processes mexico email list 8 million contact leads consist of , their theoretical context and the application of each of their steps:
Concept of marketing processes
Thinking of marketing as a set of activities aimed at developing a business, these have a sequential order that when developed are called marketing processes. This concept emerged from Philip Kotler, a reference in the area of Marketing, who defined it as:
"The marketing processes consist of analyzing marketing opportunities, researching and selecting target markets, designing marketing strategies, planning marketing programs, as well as organizing, implementing and controlling the marketing effort."
Taking into account this sequence of activities, we will define each step that makes up the marketing process.
What is marketing?
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Opportunity analysis
When we talk about opportunities, we are referring to the probability that a product or service will be sufficiently accepted. That is, that the solution offered will have a projected demand that is the minimum required to think of its success.
This is where the marketing process begins.
According to Kotler, there are different scenarios to understand if there are opportunities:
If something is in short supply, that is, if people are lining up to buy it or if it is very limited in access, it is said that this would then be a market opportunity, since supply cannot fully meet demand.
If there is a product or service that meets the needs of your buyers, but there could be improvements in its conditions or features, this is also considered an opportunity.
Or when there is a need for a product or service that has not been met — although this type of opportunity is usually rarer, as it requires a high degree of innovation and creativity.
