It’s important to keep in mind that your primary audience consists of decision-makers who directly receive and act upon your marketing messages related to a specific web page. Meanwhile, the secondary audience includes individuals who indirectly come across these messages but could still influence those making decisions or hold some level of interest in your product or message.
Optimizing for Search Engines
Now that our audience has been identified, ensuring that our content reaches them effectively is important. This is where search engine optimization (SEO) plays a crucial role. SEO helps in making your content easily discoverable by the target audience. So how do we make sure that our content is SEO-friendly?
It involves using keywords naturally with an ideal density of 1-2%, and incorporating them into headlines and subheaders for better visibility on search engines. A great way to achieve this balance between engaging writing and optimized keyword usage is through SEO content writing.
After completing the initial step of creating well-written, optimized content, it becomes essential to regularly update it to not lose its relevance or ranking on search engine results pages (SERPs).
Some strategies worth considering include including shareable quotes within the text, providing comprehensive product descriptions and linking out to authoritative sources that can support claims made in the piece while also boosting its credibility with regard to search engines.
Creating engaging content isn’t just about content writing well; it’s about writing in a way that captivates your audience.
This involves using the inverted pyramid model, writing short and simple sentences, and using active voice to create content that captures and maintains reader interest. A skilled content writer knows how to apply these techniques effectively in writing content, and that’s why content writers are in high demand.
Writing in short sentences is particularly important because they’re easier to read, which means more people can understand and stay interested in the content. When it comes to voice, using active voice and direct addressing, like ‘you,’ ‘we,’ or ‘I,’ makes your content more reader-friendly and helps build a personal connection with the reader, making the content more engaging.
