We summed up the interim results
Posted: Wed Dec 18, 2024 8:39 am
Campaign period: from January 29 to May 31. The customer is currently working on business packaging and PR activities, so contextual advertising is currently on pause.
Budget: starting - 30,000 rubles, monthly up to 100,000 rubles.
Number of leads for all time: 27, some of them with offers of cooperation from related companies.
Bounce rate: 27.92%
Total SRS: 114 rubles
CPC in YAN: 15 rubles
CPL total: 8,282 rubles
The cost of these indicators is acceptable active telegram database users and does not exceed the values we planned.
Future plans: connecting SEO
We initially suggested the customer to launch SEO in parallel with contextual advertising to increase audience reach. Contextual advertising in conjunction with SEO helps to rise in the ranking and increase the efficiency of the site up to 30%.
While the campaign is active, you get leads, but as soon as the budget is exhausted and advertising stops, the flow of applications drops sharply. The customer has to spend time and resources on cold calls and database processing. Contextual advertising gives quick results and allows you to immediately attract the target audience, but does not help index the site when working in the long term.
SEO promotion, on the contrary, provides a long-term effect. By optimizing the site, you gradually improve its position in Search and begin to attract organic traffic, which does not depend on advertising budgets. You need to wait at least a year for results from SEO promotion. But even then you can reduce the costs of contextual advertising - you can get some leads through SEO.
The next step we plan to implement is SEO:
We will create a website structure based on competitor analysis.
Let's collect semantic core queries.
Let's create human-readable URLs.
Let's write meta tags for pages.
We will write optimized texts.
Let's create new pages and fill them with texts.
We will analyze the site through Webvisor and make changes if necessary.
Let's sum it up
Search is best suited for promoting expert niches with a large check. Through it, we received targeted leads for expensive projects. Although the applications from the Campaign Wizard were less targeted, with its help we expanded our reach and reduced the CPL.
LPGenerator from the Vitamin.tools advertising ecosystem is a powerful tool for creating effective landing pages with a full range of functions from enabling capture forms to integrating a CRM system. Tests show significantly faster loading than some other designers. Which in turn greatly increases conversion to an application.
Launching only contextual advertising means working for the short term. After the end of the advertising campaign, the flow of applications stops, which requires additional efforts from the customer, such as processing requests and cold calls. SEO promotion, on the contrary, provides a long-term effect. And complex work with contextual advertising increases the effect of SEO up to 30%.
Experts: founder of the contextual advertising and SEO promotion agency OK Digital Dmitry Babich and head of customer service Roman Trofimov.
Budget: starting - 30,000 rubles, monthly up to 100,000 rubles.
Number of leads for all time: 27, some of them with offers of cooperation from related companies.
Bounce rate: 27.92%
Total SRS: 114 rubles
CPC in YAN: 15 rubles
CPL total: 8,282 rubles
The cost of these indicators is acceptable active telegram database users and does not exceed the values we planned.
Future plans: connecting SEO
We initially suggested the customer to launch SEO in parallel with contextual advertising to increase audience reach. Contextual advertising in conjunction with SEO helps to rise in the ranking and increase the efficiency of the site up to 30%.
While the campaign is active, you get leads, but as soon as the budget is exhausted and advertising stops, the flow of applications drops sharply. The customer has to spend time and resources on cold calls and database processing. Contextual advertising gives quick results and allows you to immediately attract the target audience, but does not help index the site when working in the long term.
SEO promotion, on the contrary, provides a long-term effect. By optimizing the site, you gradually improve its position in Search and begin to attract organic traffic, which does not depend on advertising budgets. You need to wait at least a year for results from SEO promotion. But even then you can reduce the costs of contextual advertising - you can get some leads through SEO.
The next step we plan to implement is SEO:
We will create a website structure based on competitor analysis.
Let's collect semantic core queries.
Let's create human-readable URLs.
Let's write meta tags for pages.
We will write optimized texts.
Let's create new pages and fill them with texts.
We will analyze the site through Webvisor and make changes if necessary.
Let's sum it up
Search is best suited for promoting expert niches with a large check. Through it, we received targeted leads for expensive projects. Although the applications from the Campaign Wizard were less targeted, with its help we expanded our reach and reduced the CPL.
LPGenerator from the Vitamin.tools advertising ecosystem is a powerful tool for creating effective landing pages with a full range of functions from enabling capture forms to integrating a CRM system. Tests show significantly faster loading than some other designers. Which in turn greatly increases conversion to an application.
Launching only contextual advertising means working for the short term. After the end of the advertising campaign, the flow of applications stops, which requires additional efforts from the customer, such as processing requests and cold calls. SEO promotion, on the contrary, provides a long-term effect. And complex work with contextual advertising increases the effect of SEO up to 30%.
Experts: founder of the contextual advertising and SEO promotion agency OK Digital Dmitry Babich and head of customer service Roman Trofimov.