Black Friday Shopping ecommerce Sales
It's the end of November and, once again, Black Friday is here . This commercial milestone falls within the period that begins with Halloween, continues on November 11 with Singles' Day - which is already beginning to overflow into China - and with Thanksgiving Thursday, and will then conclude with the Christmas season.
In Spain, despite being one of the European countries where this bulk sms indonesia custom of American origin has taken root the most, the origin of this date is still little known. What's more, the name can be shocking, since a "black day" in our culture can sound like a catastrophe. Nothing could be further from the truth, however: this Friday is called "black" because it traditionally marks the moment when the accounts of merchants , subjected to strong fiscal pressure, stopped being in the red (in deficit) and began to show profits .
black friday shopping
In the United States, Thanksgiving dinner is celebrated on the fourth Thursday of November, and it is traditional for Friday to be a semi-holiday and mark the starting shot for Christmas shopping. Offers of all kinds are already among the most aggressive of the year and this magical day has become an entire week, which begins on the previous days and extends until the so-called Cyber Monday, after an intense weekend of discounts. For 2018, a very strong increase in total sales is forecast, which in the United States alone will rise from sixty to ninety billion dollars compared to 2017, that is, around 50% in a single year. Last year, in that country alone, 174 million people bought on Black Friday.
Black Friday breaks clichés
Those who still think that this shopping day par excellence attracts mainly women may have to think again, at least according to American market surveys . Indeed, men who are determined to shop during this period slightly outnumber women (77% versus 71%) and they also plan to spend almost twice as much : $626 versus $342.
Another stereotype that has been shattered is that individual gift purchases are the norm: this Black Friday, a boom in couples' purchases is expected . In addition, Generation X is emerging as the age group most determined to take advantage of the 2018 deals (almost six hundred dollars per person), surpassing Generation Y, and especially the Baby Boom generation, which is far behind with less than two hundred and fifty dollars per person.
