In this audit tutorial, we will look at:
Posted: Wed Dec 18, 2024 3:54 am
To get more YouTube views and traffic to your website
Are you planning to create more YouTube videos and looking to set yourself up for success?
Or are you a freelancer trying to help a client optimize their existing YouTube account?
Whatever your role, digging into a YouTube account as a whole and optimizing your video marketing strategy can help you get more views, website traffic, and even sales .
YouTube Keyword Research: Optimizing for SEO Means Knowing How to Select the Right Keywords
Videos: what can we optimize?
The channel as a whole: how can we improve?
Promotion: Your videos shouldn't just live on YouTube.
Let's get started!
Related: Conducting an Effective SEO Audit
How to Conduct YouTube Keyword Research
Okay! We've learned that focusing on the right keyword and adding it to our video titles and description will help us rank better!
Cool. What are the right keywords?
[Irons]
Yes. The scenario outlined above actually happens.
Let's make sure you never end up in a situation like that.
Let’s take a look at how to conduct keyword research to rank well for YouTube videos.
Using Tools to Conduct YouTube Keyword Research
To be honest, keyword research tools for YouTube should be used primarily to get a israel business email list general idea if people are actually searching for a topic. The estimates that the tools give you are broad. To say the least.
Check out Ahrefs data on the keywords 'Social media marketing strategy' for YouTube:
Ahrefs YouTube Keyword Research Tool
Ahrefs estimates that this is around 1900 searches per month.
That seems a little low to me.
Let’s see what results a different YouTube keyword research tool gives us. This time we’re using TubeBuddy, which uses data from Keywordtool.io.
TubeBuddy YouTube Keyword Research Tool
70,000!
That seems to be a little on the high side….
The cool thing about TubeBuddy is that they try to give you some guidance on how easy it would be to rank for that keyword. They look at the number of videos with that keyword and how well optimized they are.
We all know that many times… it is not very well optimized.
Doing YouTube Keyword Research Using Common Sense
It is up to you whether you want to use YouTube keyword research tools or not.
We often check YouTube autocomplete to see what keywords they suggest using.
YouTube suggests keyword research
If YouTube suggests so many variations of your keyword, you can almost guarantee that the topic is popular.
You can add a space to the beginning of the search bar and get even more keyword suggestions from YouTube:
Are you planning to create more YouTube videos and looking to set yourself up for success?
Or are you a freelancer trying to help a client optimize their existing YouTube account?
Whatever your role, digging into a YouTube account as a whole and optimizing your video marketing strategy can help you get more views, website traffic, and even sales .
YouTube Keyword Research: Optimizing for SEO Means Knowing How to Select the Right Keywords
Videos: what can we optimize?
The channel as a whole: how can we improve?
Promotion: Your videos shouldn't just live on YouTube.
Let's get started!
Related: Conducting an Effective SEO Audit
How to Conduct YouTube Keyword Research
Okay! We've learned that focusing on the right keyword and adding it to our video titles and description will help us rank better!
Cool. What are the right keywords?
[Irons]
Yes. The scenario outlined above actually happens.
Let's make sure you never end up in a situation like that.
Let’s take a look at how to conduct keyword research to rank well for YouTube videos.
Using Tools to Conduct YouTube Keyword Research
To be honest, keyword research tools for YouTube should be used primarily to get a israel business email list general idea if people are actually searching for a topic. The estimates that the tools give you are broad. To say the least.
Check out Ahrefs data on the keywords 'Social media marketing strategy' for YouTube:
Ahrefs YouTube Keyword Research Tool
Ahrefs estimates that this is around 1900 searches per month.
That seems a little low to me.
Let’s see what results a different YouTube keyword research tool gives us. This time we’re using TubeBuddy, which uses data from Keywordtool.io.
TubeBuddy YouTube Keyword Research Tool
70,000!
That seems to be a little on the high side….
The cool thing about TubeBuddy is that they try to give you some guidance on how easy it would be to rank for that keyword. They look at the number of videos with that keyword and how well optimized they are.
We all know that many times… it is not very well optimized.
Doing YouTube Keyword Research Using Common Sense
It is up to you whether you want to use YouTube keyword research tools or not.
We often check YouTube autocomplete to see what keywords they suggest using.
YouTube suggests keyword research
If YouTube suggests so many variations of your keyword, you can almost guarantee that the topic is popular.
You can add a space to the beginning of the search bar and get even more keyword suggestions from YouTube: