Therefore, considering that email is something obsolete for the new generations is, without a doubt, a big mistake . For this reason, on this occasion we want to share with you some tips that you should keep in mind when properly implementing Email Marketing for the new generations.
Grab a pen and paper and pay close attention without missing any details:
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Tips for focusing Email Marketing on the new generations
1.- The omnichannel approach
2.- Personalization of content
3.- Storytelling
Tips for focusing Email Marketing on the new generations
1.- The omnichannel approach
One of the defining characteristics of the new generations is that they are undoubtedly extremely demanding with regard to immediacy and direct connection between and with all the elements that make up or surround a brand . From the in-store experience and its location through Google, to social networks, email or personalized attention through WhatsApp. All of this must be perfectly connected, without any gaps . Therefore, we must say that, if you want the new generations to join the loyalty of your brand (generating engagement), the first thing you should do in Email Marketing is to connect each of the messages you send between them, to achieve the connection of all the spaces of your brand through it.
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In addition to that (and changing the subject slightly), you need to consider the possibility of highlighting AMPs (Accelerated Mobile Pages) that seek to facilitate user interaction and task founder email lists activity in relation to Gmail and other emails. In other words: you must ensure that, without leaving their email inbox, users have the possibility of carrying out all kinds of activities independent of the email itself. And, as strange as it may seem, it is possible: through the CTAs of the messages you can achieve this. For example: let's imagine that we want users to carry out an activity linked to your business, such as -for example- making a reservation at a restaurant or filling out an information questionnaire for your brand, in that case you can add all kinds of CTAs or links to your email that allow them to carry out the activity without having to leave the email inbox.
2.- Personalization of content
Without a doubt, Millennials - and new generations in general - respond better to personalized content than to generic content , since this way they feel more unique, and we manage to reach them in a more direct, human and close way.
It is important to keep in mind that when we talk about personalizing content, we are referring to several elements ranging from the recipient's name in the subject line to the greeting or farewell in the body of the message, among many other essential elements.
In short, if we can get the new generations to receive more personalized, direct and unique messages, we will increase their connection with our brand, and, in a way, loyalty to it will increase and your engagement will be greater. In addition, we will be able to create brand ambassadors.
3.- Storytelling
We can define storytelling as the art of telling a story in such a way that it manages to transmit to the receivers the ability to internalize and create a personal meaning of the brand. In other words, the objective of storytelling is not to sell a product or service per se, but an emotion; the emotion and meaning of owning something from your brand, achieving an authentic and human connection between you and your clients.
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In this way, the importance of considering storytelling in your emails is necessary, since the new generations, unlike the older ones, are no longer guided by the price or quality of the products, but by the social perception that revolves around the brand they are going to consume . In this way, we recommend that you include storytelling in your Email Marketing strategy, managing to connect with your audience through the narration of stories or brand values. Other elements that also work very well in storytelling are ethical conduct, such as eco-friendly actions.
In short, these are just some of the necessary guidelines to adapt our content to the new generations that, without a doubt, are the future of brands. Therefore, by following these tips and gradually applying them to your new Email Marketing strategies, you will soon see fruitful results in the feedback and engagement of your audience. Of course, there are many more necessary tips that, little by little, you will integrate into your strategy.
Keep reading our content and, little by little, you will achieve outstanding campaign strategies and results.
