An entrepreneur who understands the specifics of this service will always be able to evaluate the effectiveness of the SEO specialist's work and formulate a general concept for brand promotion. This facilitates control over the company's employees.
A marketer who knows the nuances of promoting goods and services in a certain niche can use Yandex.Wordstat to analyze the number of specific queries (in particular, with narrowly focused terminology). And then independently collect the semantic core of the site and develop an advertising campaign.
In addition, you cannot do without shop Yandex.Wordstat when collecting query statistics. To obtain up-to-date data, it is important to understand the specifics of the service tools.
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The Yandex.Wordstat interface is simple, and after spending some time, you can figure it out on your own. But when you start working with this service, you may encounter difficulties:
At first, it is difficult to understand how to use the platform’s functionality correctly – there are no hints on the main page.
You'll have to learn search operators.
Mastering Yandex.Wordstat tools without analyzing the data obtained is ineffective, since the ability to process information is more important than search skills.
Additional functions of Yandex.Wordstat
Additional functions of Yandex.Wordstat include statistics by region and device type, as well as search query history.
Statistics by region
Regional data in Yandex.Wordstat allows you to predict demand for goods and services in certain cities. By selecting the area of interest under the search bar, you can analyze how often local users search for information on a particular request. This function helps to adapt the site to the most appropriate requests.
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If you need to decide in which region it is more profitable to open a branch or launch an advertising campaign, you can evaluate the requirements throughout Russia. In this case, you need to click "By Region", after which statistics for the selected keyword will open. User interest is indicated in the "Regional Popularity" column:
100% – interest in the topic is average;
more than 100% – in this place the question is of interest more often than in others;
less than 100% – the topic is of less interest than in other regions.
Thus, the higher the territorial popularity, the stronger the interest of the residents of the selected subject of Russia in a specific issue.
Statistics by device types
Allows you to understand which gadgets are popular with the target audience for searching information. This, in turn, helps to optimize the site for the devices that are used most often and promptly adjust the advertising campaign.
Search history
The data is necessary to analyze the interest of users in a product or service over a certain period of time. This allows you to predict the seasonality of demand and correctly draw up an advertising budget (warming up the interest of the audience depending on the time of year). For example, with the help of Yandex.Wordstat you can track the frequency of requests for fur coats.
Judging by the frequency of queries, interest gradually increases from July to October, reaching a peak in December. Then curiosity falls. From April to July, demand practically does not move.
