And while there's an incredible amount of variation among business & consumer mobile numbers database audience, purpose, intent, product, angle, focus, industry, niche, perception, buy-in, cost, messaging, value proposition, testimonial approach, shipping method, and a host of other factors, the components that make up a successful landing page are often the same.
Here are the essentials for a
□ Killer Headline
A headline is where everything begins — interest, attention, and understanding. It should be short but catchy enough to grab readers' attention while informing them about your offer.
□ Persuasive Subheadline
While the headline makes them look, the subheadline makes them stay. Normally positioned directly under the headline, the subheadline should be persuasive and take the concept of your headline one step further.
□ Eye-Catching Images
The brain processes image 60,000 times faster than text, making your imagery immediately impactful. Pictures should be crisp, relevant, and attention-grabbing. Make sure your images are high-quality and appropriately sized; try to avoid obvious stock photography.
□ User-Oriented Explanation
The user needs to understand what you’re offering. Explanations are functional, but functionality should be focused on the user's perspective.
□ Value Proposition/Benefits
The value proposition basically answers the user’s question, “What’s in it for me?” Many landing pages list benefits in a bulleted list or with subheadings and short paragraphs. Remember, features aren't the same thing as benefits.
□ Logical Flow
A logical flow is just as important as the actual content of your landing page. Start with your explanation, continue with your benefits, include testimonials, and end with your CTA.
