2. Parcel fun: from cardboard box to unboxing
3. Returns: turn your returns portal into a paradise
4. Recommendations: Know your customer and act accordingly
5. How-to: help your customers on their way
6. Thank you and goodbye: a successful thank you email
1. Track & trace: make a virtue of necessity
A strong post-purchase strategy starts as soon as an order leaves the door. This may seem like a no-brainer , but emails to keep your customer informed about the status of an order in the meantime are essential for high customer satisfaction. Data from Sendcloud shows that track & trace emails have an open rate of 90 to 100 percent!
Track & trace
Therefore, make optimal use of this contact moment. In addition to essential information, also provide a new reason to order. For example, show a banner with a new product or share a discount code with a limited validity - in this way you trigger customers to come back quickly. By regularly testing with different banners and discount promotions, you discover what suits your customers best and whether the track & trace emails have the desired effect.
There’s nothing more fun than unpacking a new order. No wonder unboxings , videos of orders being unpacked, are a huge hit. In 2017, Google calculated that the amount of time people spend watching unboxing videos is the equivalent of watching the movie “Love Actually” 20 million times.
Therefore, make sure that your package is worth singapore telegram data unpacking. Choose nice packaging material, write a nice thank you card or surprise your customer with a personal voucher. With a special ' unboxing experience ' you exceed expectations and provide a personal touch.
3. Returns: turn your returns portal into a paradise
When a new order has just been placed, you may not want to think about the possible risk of a return shipment. Yet the harsh reality is that the Dutch are the champions of returns with 13 percent. This percentage can even rise to 44 percent in the fashion industry, according to research by DPD .
Also read: How to get the customer to come back to you: the B2B buyer journey in 7 steps
To prevent a cumbersome returns process from being a reason to avoid your webshop in the future, you would do well to invest in a user-friendly returns portal. This is a digital environment where customers can automatically register their returns using their order number, without a lot of hassle. In addition to simplifying the return of orders, you can also offer the option to opt for store credit instead of money back. In doing so, you plant the seed for a future order.
