These are the trends that will be making a strong impact in 2020
Posted: Tue Dec 03, 2024 10:15 am
Yes, I know: we know. Tomorrow we will be in a new year! 2020… A year that, the most superstitious, will say looks good because of its (beautiful) numerical composition… right? Well, of course it looks good! And, so that it not only looks good and everything flows correctly in personal aspects, but also in the most professional sense, in our article today we bring you the trends related to Email Marketing that will arrive stomping for this new year . In this way, you will be able to get ahead -from now on- to know them, and, thus, they will not catch you off guard, and you will be able to manage them as appropriately as possible, to ensure that yes, this 2020 is going to be wonderful for you… in all aspects!
Here we go!
Post Content
What trends will be making a strong impact in 2020?
1.- Emailings with a greater presence of interactive content
2.- Personalized emails: a trend that has been going on for years
3.- Essential: responsive format
What trends will be making a strong impact in 2020?
If there is one thing we are clear about, and that we can tell you right now, it is that Email Marketing and Social Networks are and will be (in this coming year) the most used tools by companies to achieve a great return on investment (ROI), without the need to invest high levels of monetary resources.
But, obviously, as in this blog we have the habit ( wink, wink ) of talking to you about everything related to Email Marketing; that is what we are going to do, talk to you about the trends related to Email Marketing that will be coming on strong in the face of this new year 2020, and later (or on another occasion) we will mention those that have to do with social networks.
1.- Emailings with a greater presence of interactive content
It is not at all surprising that, nowadays, Email coo email list Marketing experts talk about the safe bet of emails composed of interactive content (such as GIFs, stickers, filters, images, videos, games, etc.) , responding to a need already demanded by users; users who are already totally familiar with this interactive content, derived from social networks and instant messaging applications, which have so much presence of this type. (Or else, what do you say about Instagram, and all its new filters, increasingly more elaborate and more interactive for those who use them? They are incredible and very, very fun!)
How Email Marketing can help recover abandoned carts
In fact, we are not at all surprised that the presence of this type of content is increasing in all media and commercial tools, given that customers are thus receiving a better user experience , which indirectly manages to increase the level of ROI for brands, in addition to also translating into an increase in engagement on the part of the user, who becomes more involved and participates, feeling much more involved with the brand.
2.- Personalized emails: a trend that has been going on for years
Personalizing the content that we are going to send to our community of users, more than a trend in itself, is something that has been on the rise for quite some time now. Because there are many things that change over time in the online user (especially those related to Email Marketing ), for example, purchasing habits, consumer demands or the particular situation in the funnel of each one of them. But, what we know will never change is the need and interest of the user to feel valued by the brand , and the best way to achieve that is to call them by their name, to start with. Followed by many more customizations that we can make in our content, and that the user will deeply value.
For example, sending personalized and segmented content, keeping a checklist based on user preferences, offering complementary products to their usual purchases, etc., etc. In short: make the user notice that they are not just another number that makes up a large Excel file, but that you truly appreciate them and that it is important for you to feel their comfort and well-being in your brand.
3.- Essential: responsive format
We've already told you this several times, but it's extremely important that you understand the importance of designing (always) in mobile format , to later adapt to desktop format ; and not the other way around. Therefore, if -for example- you want to make any kind of web update in your online business, always do it from a mobile format (since, in almost 80% of cases, and it's been proven, the user accesses the web pages through their mobile device. In fact, if we look closely, it's becoming less common to have a desktop computer at home, isn't it?).
Keys to carrying out the best emailing of the year
And, obviously, the same thing happens when we want to design newsletters for our community of users; we must always start by designing our mobile format , and then adapt it to the rest of the devices or media.
The explanation for this is none other than to improve the user experience , capturing the attention of customers through the content we are communicating to them, and, to do so, we must always prioritize the visual format, since it is the first thing that will catch the users' eyes.
Here we go!
Post Content
What trends will be making a strong impact in 2020?
1.- Emailings with a greater presence of interactive content
2.- Personalized emails: a trend that has been going on for years
3.- Essential: responsive format
What trends will be making a strong impact in 2020?
If there is one thing we are clear about, and that we can tell you right now, it is that Email Marketing and Social Networks are and will be (in this coming year) the most used tools by companies to achieve a great return on investment (ROI), without the need to invest high levels of monetary resources.
But, obviously, as in this blog we have the habit ( wink, wink ) of talking to you about everything related to Email Marketing; that is what we are going to do, talk to you about the trends related to Email Marketing that will be coming on strong in the face of this new year 2020, and later (or on another occasion) we will mention those that have to do with social networks.
1.- Emailings with a greater presence of interactive content
It is not at all surprising that, nowadays, Email coo email list Marketing experts talk about the safe bet of emails composed of interactive content (such as GIFs, stickers, filters, images, videos, games, etc.) , responding to a need already demanded by users; users who are already totally familiar with this interactive content, derived from social networks and instant messaging applications, which have so much presence of this type. (Or else, what do you say about Instagram, and all its new filters, increasingly more elaborate and more interactive for those who use them? They are incredible and very, very fun!)
How Email Marketing can help recover abandoned carts
In fact, we are not at all surprised that the presence of this type of content is increasing in all media and commercial tools, given that customers are thus receiving a better user experience , which indirectly manages to increase the level of ROI for brands, in addition to also translating into an increase in engagement on the part of the user, who becomes more involved and participates, feeling much more involved with the brand.
2.- Personalized emails: a trend that has been going on for years
Personalizing the content that we are going to send to our community of users, more than a trend in itself, is something that has been on the rise for quite some time now. Because there are many things that change over time in the online user (especially those related to Email Marketing ), for example, purchasing habits, consumer demands or the particular situation in the funnel of each one of them. But, what we know will never change is the need and interest of the user to feel valued by the brand , and the best way to achieve that is to call them by their name, to start with. Followed by many more customizations that we can make in our content, and that the user will deeply value.
For example, sending personalized and segmented content, keeping a checklist based on user preferences, offering complementary products to their usual purchases, etc., etc. In short: make the user notice that they are not just another number that makes up a large Excel file, but that you truly appreciate them and that it is important for you to feel their comfort and well-being in your brand.
3.- Essential: responsive format
We've already told you this several times, but it's extremely important that you understand the importance of designing (always) in mobile format , to later adapt to desktop format ; and not the other way around. Therefore, if -for example- you want to make any kind of web update in your online business, always do it from a mobile format (since, in almost 80% of cases, and it's been proven, the user accesses the web pages through their mobile device. In fact, if we look closely, it's becoming less common to have a desktop computer at home, isn't it?).
Keys to carrying out the best emailing of the year
And, obviously, the same thing happens when we want to design newsletters for our community of users; we must always start by designing our mobile format , and then adapt it to the rest of the devices or media.
The explanation for this is none other than to improve the user experience , capturing the attention of customers through the content we are communicating to them, and, to do so, we must always prioritize the visual format, since it is the first thing that will catch the users' eyes.