What is a Buyer Persona Lead Magnet?
Posted: Tue Dec 17, 2024 5:55 am
A lead magnet buyer persona is a data-driven, fictional depiction of your target customer. You need to know what your visitors want before you can create a lead magnet that will increase conversions.
For example, let's say your lead magnet buyer describes a young couple with a strict budget and an aversion to convention. A lead magnet about creating an elegant dream wedding in a church probably won't appeal to them.
2. Make sure your lead magnet is as specific and relevant to your audience as possible
There's a scene in the TV show Friends where Phoebe, a licensed massage therapist, complains about her lack of clients. When asked why she's lost clients, she admits that she was running a "Give Yourself a Massage at Home" workshop. She says, "Now they give themselves massages at home."
This is a great illustration of the wrong lead magnet. You don’t want to give away all your secrets or make your business irrelevant to the prospect. Instead, you want to help them solve a specific, pressing problem.
Instead of teaching her clients how to give themselves a massage at home, Phoebe could teach them stretching exercises that keep their bodies flexible and pain-free between massages. She still needs her clients, but she makes a real difference.
How to Create a Lead Magnet? Make Sure Your Lead Magnet Is Ultra-Specific and Relevant to Your Audience
See how this works? If you run a massage therapy business, a lead magnet like this can help you attract more subscribers. In short, lead management should direct potential customers to a specific lead capture page .
3. Make one big promise and offer one big desired end result.
Think of a lead magnet as the solution to an equation: using X to achieve Y.
X is the lead magnet, and Y is the expected outcome your target audience is looking for. How will your lead magnet make their lives easier or better?
For example, instead of offering a general guide to “Social Media Marketing Tips,” create a more specific promise, such as “Get up to 1,000 YouTube views in 24 hours.”
Additionally, your call to action should reinforce this results-oriented whatsapp numbers database promise. Use affirmative language, such as, “Yes, I want to increase my YouTube views.”
Notice the call to action below? The affirmative statement shows personalization to help increase your conversion rate .
Image via Thinkific
4. Do what you promise
Don't forget about the other side of the coin. If subscribers download your lead magnet and find it insufficient, they will most likely unsubscribe.
They will also assume that your paid products are worthless. Don't take any chances. Instead, provide your lead capture forms with a clear promise.
5. Make your lead magnet free and actionable
A lead magnet won't work unless it's free. Remember, your prospects aren't ready to buy yet.
It should also be action-oriented. In other words, it should provide something useful for your visitors to take immediate action.
If it's a checklist, your readers should be able to follow it. If it's a video, it should include detailed instructions.
For example, let's say your lead magnet buyer describes a young couple with a strict budget and an aversion to convention. A lead magnet about creating an elegant dream wedding in a church probably won't appeal to them.
2. Make sure your lead magnet is as specific and relevant to your audience as possible
There's a scene in the TV show Friends where Phoebe, a licensed massage therapist, complains about her lack of clients. When asked why she's lost clients, she admits that she was running a "Give Yourself a Massage at Home" workshop. She says, "Now they give themselves massages at home."
This is a great illustration of the wrong lead magnet. You don’t want to give away all your secrets or make your business irrelevant to the prospect. Instead, you want to help them solve a specific, pressing problem.
Instead of teaching her clients how to give themselves a massage at home, Phoebe could teach them stretching exercises that keep their bodies flexible and pain-free between massages. She still needs her clients, but she makes a real difference.
How to Create a Lead Magnet? Make Sure Your Lead Magnet Is Ultra-Specific and Relevant to Your Audience
See how this works? If you run a massage therapy business, a lead magnet like this can help you attract more subscribers. In short, lead management should direct potential customers to a specific lead capture page .
3. Make one big promise and offer one big desired end result.
Think of a lead magnet as the solution to an equation: using X to achieve Y.
X is the lead magnet, and Y is the expected outcome your target audience is looking for. How will your lead magnet make their lives easier or better?
For example, instead of offering a general guide to “Social Media Marketing Tips,” create a more specific promise, such as “Get up to 1,000 YouTube views in 24 hours.”
Additionally, your call to action should reinforce this results-oriented whatsapp numbers database promise. Use affirmative language, such as, “Yes, I want to increase my YouTube views.”
Notice the call to action below? The affirmative statement shows personalization to help increase your conversion rate .
Image via Thinkific
4. Do what you promise
Don't forget about the other side of the coin. If subscribers download your lead magnet and find it insufficient, they will most likely unsubscribe.
They will also assume that your paid products are worthless. Don't take any chances. Instead, provide your lead capture forms with a clear promise.
5. Make your lead magnet free and actionable
A lead magnet won't work unless it's free. Remember, your prospects aren't ready to buy yet.
It should also be action-oriented. In other words, it should provide something useful for your visitors to take immediate action.
If it's a checklist, your readers should be able to follow it. If it's a video, it should include detailed instructions.