Let's say, for example, that a visitor finds one of your blog posts through organic search. It's an educational article with a tutorial and lots of tips. The visitor starts to leave.
What conclusions can you draw from this experience? The visitor was probably looking for information and now they have finished the article, the person is ready to move on.
In this case, you can show a pop-up with related article suggestions. This will keep the visitor on your site and introduce them to your brand for future sales and loyalty.
On the other hand, let's say a visitor clicks on a Facebook ad for a pair of shoes and lands on a product page on your e-commerce site. You can probably conclude that the person is interested in buying shoes.
Directing this person to your blog posts via a pop-up probably won't work. The person is at the bottom of the funnel, ready to buy, and therefore past the information gathering phase.
For this visitor, an exit pop-up offering 20 percent off his or her next order would probably work much better. Perhaps the visitor was hesitant about the shoes because of the price. Since you anticipated his or her intent, you can still get the sale by offering a discount on the shoes.
21. Combine these techniques to increase your conversion rate
There is no law that requires you to stick to one trick or formula for a pop-up exit. In fact, you shouldn't.
Think of your audience as a blank icon with a question mark above it. You're not entirely sure what will work for them until you test different options.
Hello Bar comes with built-in A/B testing that couldn’t be simpler. You don’t even have to pore over the data yourself. Hello Bar will announce the winner at the end of your A/B test, so you can move on to testing something else right away.
Additionally, you can run multiple popups based on specific targeting. For example, you wouldn't want to show the same popup to someone who is visiting your site for the first time and someone who visits your site daily.
Consider the geography, time of day, referral source, and the whatsapp number south africa specific page on which the pop-up appears.
And don’t think that design doesn’t matter. Even if you have a killer offer and a compelling call to action, poor design can turn off visitors who might otherwise convert.
It's not always about finding the perfect shade of orange or blue. Instead, it's about arranging the elements of your pop-up so that they're pleasing to the eye.
Frequently asked questions
Q1: What are the key elements to include in an effective exit popup?
An effective exit intent warning popup should include:
A clear and compelling proposal
Attractive design
Strong call to action
High quality images
Persuasive text
Sense of urgency (e.g. countdown timers)
These elements work together to create a great exit popup that grabs attention and encourages action.
