Google Analytics for understanding your website traffic
Google Business Profile for local visibility
Canva for basic design needs
2. Add tools as you grow:
When social media becomes crucial: Try Loom italy whatsapp number ly's free trial
When you're ready to advertise: Start with Google's free ad platform, and add optimization tools as you gain expertise
When you launch a content program: Explore generative AI, SEO tools, and video recoding / editing suites.
3. Tips for success:
Only add tools that solve specific business problems
Look for platforms with good training resources and support
Every year in social media brings platform shake-ups, audience shifts, and new creative possibilities. But 2025 isn't just another year of changes — it's a turning point in how brands, creators, and audiences connect.
Inside this report, you'll discover the strategic, tactical, and platform-specific shifts that will define 2025, like why the era of the do-it-all social media manager is ending, how brands are turning their social feeds into binge-worthy entertainment, and why every platform is going all in on communities. You'll discover what's driving each shift and how to apply them to your strategy (before they become common knowledge).
Start with our video breakdown below, where we highlight the 12 trends you need to know for 2025.
Ready for the full analysis? We've broken it down into four key areas:
Social media marketing trends: The death of the mega-influencer, the return of forums, and why your next brand event might not include any influencers at all.
Social media content trends: Reality TV-style storytelling, the end of trend-chasing, and how brands are creating content that actually keeps audiences hooked.
