ChatGPT is a software based on GPT-3 (Generative Pre-training Transformer), developed by OpenAI, released in November 2022. Being free and extremely simple to use , ChatGPT has made itself noticed in recent weeks and there are many users, digital professionals or curious, who are testing its features.
The tool is able to understand the context of a conversation and provide coherent answers, with a language very similar to natural language. At the moment, ChatGPT is the most advanced model of GPT-3 and is benefits of sms marketing suitable for anyone who wants to familiarize themselves with AI copywriting quickly and easily.
Pros and Cons of ChatGPT
Advantages of ChatGPT:
suitable even for those who are not very familiar with artificial intelligence,
It is based on machine learning but optimized with human reinforcement , which allows the tool to learn from any mistakes.
Disadvantages and limitations of ChatGPT:
since it is causing a lot of talk about itself, there are many users who want to try the tool making it inaccessible due to heavy traffic ,
the software sometimes produces incorrect , nonsensical or extremely “pompous” answers with redundant sentences and concepts ,
Although trained in conversation, the tool does not ask for clarification when requests are ambiguous but tends to respond by trial and error.
Uses of ChatGPT for Digital Marketing and Customer Service
ChatGPT is a free tool that can be used as a basis for creating texts, obviously to be customized also according to needs and requirements. Precisely because the concepts expressed could be nonsensical, it is always good to check the result and use it only as a starting point for developing texts more suitable for their intended use.
It can certainly be an interesting tool to speed up some operations including customer care responses and identifying titles for the editorial calendar of the company blog.
