It is wonderful to see how a sector that contributes $1.5 trillion to the global economy and has been hit so hard, shows its creative potential so beautifully with all kinds of quickly developed concepts. From drive-in conferences to popup event locations, that fit completely into the zeitgeist. But not every event organization has a team of professionals, a large budget or a location that is already corona-proof in advance.
The customer journey to trust
Earlier I wrote an article about how you can gain insight into the customer journey when organizing events. And use this as a basis for developing the event concept and production plan. Especially in the current zeitgeist, a sharp analysis of all 1.5 meter steps that a visitor (possibly) takes can provide good insight into what you need to arrange extra or extra well. So that you can comply with the RIVM guidelines for events.
You have a maximum number of visitors that can fit in a location, so a tight registration process with triage and preventing 'no-shows' is a must. Many people still live with a certain fear and ignorance. Extensive communication before the event about all measures on all communication channels can not only prevent many questions. This can also reassure people and make them enthusiastic to register.
Try to avoid having to take many extra measures for all new zealand telegram data elements in the customer journey. For example, during registration. There are enough solutions that allow visitors to scan a QR code and receive a printed badge, without any contact with an employee. You can pack food per person, and put drinks at different points. Hygiene is an extremely important point of attention, also ensure extra cleaning rounds of toilets and other frequently used places.
We are still in a crazy time, so try to focus on fun, positively surprising elements in addition to the one and a half meter points of attention. This will brighten up your event. For example, by using the Peak-End rule s or a piece of entertainment in the program.
Also read: The checklist for a successful online event
Corona-proof crowd control at events
Of course, keeping that one and a half meter distance is your own responsibility. As an organizer, you can and must of course also take the necessary measures regarding crowd control.
