What is seasonal SEO?
Posted: Tue Dec 17, 2024 5:17 am
Why? And how do you deal with this? You can read that in this article.
Seasonal SEO is, at its simplest, traffic that has significantly varying volumes over time. This can be weekly, yearly, seasonal ( what's in a name ), but also incidental or dependent on events.
The simplest example I can think of is the holidays. We already know that everyone is going to buy presents. And so we can say with about 100% certainty that the traffic in the run-up to the holidays will definitely come again, and therefore also the importance of being present on those keywords. The holidays, vacations, Black Friday… All examples of events that are fixed, and therefore easy to predict.
Not everything can be predicted
Seasonal SEO can get a bit more difficult once it becomes less predictable. An example: the warm weather of the past few weeks. You know it could happen in August or July, but nobody knows exactly when. Weather-related events are a perfect example of this, but it goes much further. Think of stock market-related news that causes Bitcoin to shoot up again. These forms of seasonal SEO are already a bit more difficult, but nevertheless predictable in the sense that we know it malaysia telegram data is coming. And roughly when it can happen (at least what the conditions are).
Finally, we have the instances that are almost impossible to predict. The best example is of course the insane run on face masks around corona.
Now you might be thinking: “How can I take this into account?”
In the example with the face masks, that is of course almost impossible, and it is a matter of 'luck' if you are there. However, there are also examples that are controlled. In other words, that you can actually see coming.
For example, think of product releases, announcements and promotions.
Game of Patience
As soon as you release a trailer for the new Disney movie, you can be pretty sure that it will result in a lot of temporary traffic on the keywords in question. And here is the crux of the matter: as soon as you know that traffic is coming, you want to be there. The predictability of the event only makes it a little harder to plan. The challenge is to be there on time. If you want ads to be live, you can often do that within a day (although your agency probably won’t be too happy about that).
Seasonal SEO is, at its simplest, traffic that has significantly varying volumes over time. This can be weekly, yearly, seasonal ( what's in a name ), but also incidental or dependent on events.
The simplest example I can think of is the holidays. We already know that everyone is going to buy presents. And so we can say with about 100% certainty that the traffic in the run-up to the holidays will definitely come again, and therefore also the importance of being present on those keywords. The holidays, vacations, Black Friday… All examples of events that are fixed, and therefore easy to predict.
Not everything can be predicted
Seasonal SEO can get a bit more difficult once it becomes less predictable. An example: the warm weather of the past few weeks. You know it could happen in August or July, but nobody knows exactly when. Weather-related events are a perfect example of this, but it goes much further. Think of stock market-related news that causes Bitcoin to shoot up again. These forms of seasonal SEO are already a bit more difficult, but nevertheless predictable in the sense that we know it malaysia telegram data is coming. And roughly when it can happen (at least what the conditions are).
Finally, we have the instances that are almost impossible to predict. The best example is of course the insane run on face masks around corona.
Now you might be thinking: “How can I take this into account?”
In the example with the face masks, that is of course almost impossible, and it is a matter of 'luck' if you are there. However, there are also examples that are controlled. In other words, that you can actually see coming.
For example, think of product releases, announcements and promotions.
Game of Patience
As soon as you release a trailer for the new Disney movie, you can be pretty sure that it will result in a lot of temporary traffic on the keywords in question. And here is the crux of the matter: as soon as you know that traffic is coming, you want to be there. The predictability of the event only makes it a little harder to plan. The challenge is to be there on time. If you want ads to be live, you can often do that within a day (although your agency probably won’t be too happy about that).