What is a communication plan?
Posted: Tue Dec 17, 2024 5:04 am
A product tailored to the specific characteristics and needs of each client in the form of a document, which includes the policies, strategies, resources, objectives and communication actions to be carried out by an organization in a given period of time.
Its objective is to gain in-depth knowledge of the middle east mobile number list company's activity in order to diagnose its communication needs and respond to them through different lines of development that are duly defined and planned.
It is the antithesis of the standardized and closed services that some providers offer to everyone who comes to their door, and is materialized through an executive document in which the following contents are set out:
Audience map : used to identify the organisation's audiences of interest and establish the relevance of each one within the organisation's environment.
Objectives : Like all other business decisions made in companies, those related to the field of communication must also respond to objectives, which must be consistent with the general objectives of the company.
Communication axes : are the key ideas that, emanating from the business objectives, must be transmitted by the organization in all its activities, both public and internal or organizational.
Messages : They provide coherence and credibility and are expressed in the most effective media in each case in order to avoid communication dispersion and convey a uniform and appropriate image of the organization.
Its objective is to gain in-depth knowledge of the middle east mobile number list company's activity in order to diagnose its communication needs and respond to them through different lines of development that are duly defined and planned.
It is the antithesis of the standardized and closed services that some providers offer to everyone who comes to their door, and is materialized through an executive document in which the following contents are set out:
Audience map : used to identify the organisation's audiences of interest and establish the relevance of each one within the organisation's environment.
Objectives : Like all other business decisions made in companies, those related to the field of communication must also respond to objectives, which must be consistent with the general objectives of the company.
Communication axes : are the key ideas that, emanating from the business objectives, must be transmitted by the organization in all its activities, both public and internal or organizational.
Messages : They provide coherence and credibility and are expressed in the most effective media in each case in order to avoid communication dispersion and convey a uniform and appropriate image of the organization.