2. Fewer vacancies
Employer branding often comes into play when we have a shortage of new employees. Job vacancy texts – or even better vacancy videos – are often a first step of (direct) labor market communication within an employer branding strategy.
If these vacancies (temporarily) disappear, it is time to work on the long-term name recognition of your employer brand. Focus on storytelling via social media, in-depth interviews with employees or make a podcast with the MT about the consequences of changes for your company.
Employer branding is storytelling. Take people along in your story, even if it is a bit less rosy. Telling the story together also creates a connection with your own employees.
Employer branding is not just about being happy and celebrating successes. When I talk about employer branding in a training, I always discuss the candidate-employee journey . This is an overview of all contact moments with your target group. We often focus on the happy moments.
But think about the disappointing touchpoints in an employee's journey. Is it a rejection, absenteeism, missing out on a promotion, early exit or even dismissal?
Employer branding is about good employers, involvement, connection and ambassadorship. Are you as an employer currently on the verge of outflow? Then give these people your personal lebanon telegram data attention and help them on their way to a next step. Who knows, you might meet again in the future?
4. Diversity
Diversity is high on the agenda for many. Whether that is because you value your company being a reflection of society, that there are KPIs on this topic, that we are guided by social pressure or that we are convinced that diversity increases the productivity and job satisfaction of employees.
Your reason doesn't seem to matter much at first, because it's just a point on the agenda. However, I want to trigger you to make your motivations as an employer on this point clearly visible and to communicate them. Link this to the mission, values and culture, and therefore the core (the story) of your company.
Employer branding is also a great way to communicate diversity and inclusion in words or images . For inspiration, take a look at Mollie's Instagram account . Life at Mollie not only gives you a glimpse into their lives, but above all shows the values the company stands for.
5. Working from home
That moment at the coffee machine, the team meetings, the Friday afternoon drinks or the annual team outing. Unfortunately, due to working from home, we miss these informal contact moments with our colleagues. These are the moments that are often the most characteristic of an employer's culture and the reason an employee has fallen for you.
