Keys to planning your digital strategy for 2015
Posted: Tue Dec 17, 2024 4:53 am
This Wednesday, November 26, Hiperestrategia held its 1st live Webinar with the special participation of Matthew Carpenter-Arévalo, CEO of Céntrico Digital, who shared with attendees a series of tips, opinions and inputs to plan a successful digital strategy for 2015 .
Key points for creating a successful digital campaign
The agenda discussed with our guest allowed us to obtain some key points that can be useful to you, whether you are a marketing or sales director or run your own company or venture. We present a summary below:
The focus of a successful digital strategy must be the customer. The phone number list better targeted it is, the easier it will be to reach the target.
Big brands are afraid, our level of differentiation is directly related to our ability to take risks.
Starting an Inbound tactic means starting a marathon. We must be clear about what activities to do on a daily basis to see results.
Creativity is a distinctive feature in the digital world.
A risky digital marketing plan must be “sold” internally.
Doing inbound marketing implies a 180-degree change in the marketing of companies.
One advantage of doing inbound marketing is that every investment you make produces results.
Analysis of data generated by social networks must be analyzed to demonstrate the results obtained .
Data analysis will allow us to identify the most useful digital channel for our strategic purpose.
As marketing directors we must make our results evident to everyone within the company.
95% of website visitors aren't ready to buy. If you don't give them something relevant, they'll go to your competition.
Awards do not reflect the spirit or the capacity of an agency. The work they do on a day-to-day basis should be evaluated.
Inbound Marketing allows us to provide information to the user and also obtain data from them.
360 marketing is a process of continuous experimentation that allows you to closely understand a client's needs.
Online Trends: Most online customers prefer to research rather than buy.
Reviewing the work that an agency does on a daily basis is a good parameter to know whether or not we should hire it to execute our digital strategy.
If you missed the live webinar, here is the video recording of the webinar, which lasts approximately 39 minutes:
Key points for creating a successful digital campaign
The agenda discussed with our guest allowed us to obtain some key points that can be useful to you, whether you are a marketing or sales director or run your own company or venture. We present a summary below:
The focus of a successful digital strategy must be the customer. The phone number list better targeted it is, the easier it will be to reach the target.
Big brands are afraid, our level of differentiation is directly related to our ability to take risks.
Starting an Inbound tactic means starting a marathon. We must be clear about what activities to do on a daily basis to see results.
Creativity is a distinctive feature in the digital world.
A risky digital marketing plan must be “sold” internally.
Doing inbound marketing implies a 180-degree change in the marketing of companies.
One advantage of doing inbound marketing is that every investment you make produces results.
Analysis of data generated by social networks must be analyzed to demonstrate the results obtained .
Data analysis will allow us to identify the most useful digital channel for our strategic purpose.
As marketing directors we must make our results evident to everyone within the company.
95% of website visitors aren't ready to buy. If you don't give them something relevant, they'll go to your competition.
Awards do not reflect the spirit or the capacity of an agency. The work they do on a day-to-day basis should be evaluated.
Inbound Marketing allows us to provide information to the user and also obtain data from them.
360 marketing is a process of continuous experimentation that allows you to closely understand a client's needs.
Online Trends: Most online customers prefer to research rather than buy.
Reviewing the work that an agency does on a daily basis is a good parameter to know whether or not we should hire it to execute our digital strategy.
If you missed the live webinar, here is the video recording of the webinar, which lasts approximately 39 minutes: