Why Instagram Live?
Posted: Tue Dec 17, 2024 4:39 am
The contact between student and prospective student can be facilitated online in many different ways. In addition to webinars, we also opted for Live Q&As via Instagram and worked together with Noscura to shape this project. In this article, we share a number of insights and tips with you to use Instagram Live to get in touch with young people.
Despite the popularity of TikTok and Snapchat, Instagram is still a widely used medium among young people. By being active on Instagram as an organization, you enter the world of young people. At Hogeschool Rotterdam, we already worked with student ambassadors on Instagram for a number of courses, including the Social Work course. During corona, more students spontaneously offered themselves as ambassadors. They also wanted to provide information, preferably via Instagram. This can be done via DM, but going live offers many more possibilities.
When you go live, you have a larger audience, a lot of attention value and promotional opportunities and you can really create an atmosphere. In addition, a live session is interactive due to the chat function, but if you don't want to ask questions, you can also just watch along. Did you miss the session? Then you can watch it afterwards via korea telegram data IGTV. The information from your live session is therefore available 24/7.
Compared to a webinar (via Zoom or MS Teams, for example), Instagram Live is an accessible way to reach young people. Pre-registration is not required. Participation is fairly anonymous (camera does not need to be on). And the session takes place in a medium that the young people know well and are familiar with. The latter also applies to the students who gave the live session as ambassadors. Win-win.
There is also a caveat to this. The non-binding nature (you enter the session, ask your question and leave again) results in a high turnover of spectators during the session. That is why it is good to organize both short live sessions on Instagram and webinars where the training can delve more deeply.
Session on Instagram Live by Rotterdam University of Applied Sciences.
Good preparation is half the battle
The fact that the student ambassadors were already familiar with Instagram does not mean that good preparation is not a must. We enjoyed training a small group of students every week and shared an accompanying manual with them. By organizing such a training and calling the students together online, we were able to transfer knowledge, answer questions, remove doubts and also increase involvement in the project.
Despite the popularity of TikTok and Snapchat, Instagram is still a widely used medium among young people. By being active on Instagram as an organization, you enter the world of young people. At Hogeschool Rotterdam, we already worked with student ambassadors on Instagram for a number of courses, including the Social Work course. During corona, more students spontaneously offered themselves as ambassadors. They also wanted to provide information, preferably via Instagram. This can be done via DM, but going live offers many more possibilities.
When you go live, you have a larger audience, a lot of attention value and promotional opportunities and you can really create an atmosphere. In addition, a live session is interactive due to the chat function, but if you don't want to ask questions, you can also just watch along. Did you miss the session? Then you can watch it afterwards via korea telegram data IGTV. The information from your live session is therefore available 24/7.
Compared to a webinar (via Zoom or MS Teams, for example), Instagram Live is an accessible way to reach young people. Pre-registration is not required. Participation is fairly anonymous (camera does not need to be on). And the session takes place in a medium that the young people know well and are familiar with. The latter also applies to the students who gave the live session as ambassadors. Win-win.
There is also a caveat to this. The non-binding nature (you enter the session, ask your question and leave again) results in a high turnover of spectators during the session. That is why it is good to organize both short live sessions on Instagram and webinars where the training can delve more deeply.
Session on Instagram Live by Rotterdam University of Applied Sciences.
Good preparation is half the battle
The fact that the student ambassadors were already familiar with Instagram does not mean that good preparation is not a must. We enjoyed training a small group of students every week and shared an accompanying manual with them. By organizing such a training and calling the students together online, we were able to transfer knowledge, answer questions, remove doubts and also increase involvement in the project.