With an SEO audit you can identify where you are and what is needed to achieve your website's goals.
This process allows you to determine opportunities for improvement and find structural, technical or content flaws that will serve as the starting point for beginning optimizations.
In this complete 15-step guide you will learn how to perform an SEO audit for your website or blog.
By the end, you'll be able to optimize your organic cayman islands email list 26689 contact leads positioning and drive traffic to your website. Let's get started!
What is an SEO audit?
SEO audit is a detailed analysis of the different aspects that affect the organic positioning of a website.
Its purpose is to diagnose problems and detect optimization points to improve the ranking of a website in the search engine results pages (SERPs) of search engines like Google .
This study involves a detailed examination of the internal and external elements of the site to generate an accurate and up-to-date diagnosis to delimit the actions to be taken.
Therefore, the audit is the first step in any SEO optimization that is aimed at meeting strategic objectives.
Why is it important to do an SEO audit?
When we create a website and constantly feed it with new content and configurations, it is very easy to lose track of the behavior of these activities once they are implemented.
Also, with constant changes in Google's algorithm and evolving user behavior , it is necessary to periodically evaluate your website's performance in these new scenarios.
In this sense, SEO auditing allows you to:
adapt to changes in search engine algorithms;
optimize the indexing and positioning of your pages;
attract more organic traffic,
making strategic decisions;
maintain the overall health of your website.
Step by step to do an SEO audit
Although Google takes into account more than 200 factors when rating and classifying websites, there are essential aspects that we must pay attention to in any SEO strategy.
Below you will find 15 steps and tools that will help you start your audit. We have grouped them into 4 main themes:
crawling and indexing;
content;
performance and usability;
external analysis.
That being said, let's get to work!
Crawling and indexing
1. Analyze your page's organic traffic
The first thing we are going to do in this SEO audit is to map the current state of your website's organic traffic to know where we are starting from.
For this, Google Analytics is the perfect tool. Once configured, you can find out which are the most visited landing pages and where the visits come from , distinguishing various traffic sources such as:
