How to put a link in your Instagram Bio so people visit your digital channels
Posted: Tue Dec 17, 2024 4:29 am
Grow your business with a universal link that connects customers to your various platforms, projects, and promotions. Meet GoDaddy Studio's Link in Bio — a beautiful landing page for your brand.
Many entrepreneurs claim that social media platforms like Instagram, Facebook, Twitter, and TikTok are the main drivers of traffic to their website or online store .
If we think about the typical sales and marketing funnel , social platforms are fantastic for getting people to start learning about a brand. But when it comes time to move customers to the consideration stage of your brand, and then to the conversion stage (i.e. making a purchase), you need to guide them to your site, store, catalog, look-book , menu or digital gallery. Or maybe from one social platform to another. And what about blog posts, collaborations, reviews, podcasts, contests, virtual workshops…?
Plus, your business can't exist on Instagram alone. It's worth doing your best to connect your followers and potential customers on social media with your brand's various channels.
In this article we are going to take a look at the following topics:
What is an Instagram bio link and why is it important to have one?
Which channel(s) does your link in bio direct to?
How to easily design a branded link in minutes.
How to Add a Unique Clickable Link to Your Instagram Bio
Tips for your Link in Bio.
How a link can help start and grow your brand/business.
What is a Link in Bio?
You've probably seen the phrase "Link in Bio" on many social posts, especially croatia business email list from brands that have a product or service to sell. The reason? Platforms like TikTok and Instagram only allow one link in the profile bio.
This forces you to frequently change the featured link you place in your profile bio, or to resort to tools specifically designed to gather multiple links in one place.
If you want your Instagram, TikTok, Twitter, and/or Facebook bio (and even your email signature) to have a single entry point into your brand’s universe, you need a tool that allows you to link multiple links together on a single page.
Link in bio example
This is precisely why GoDaddy created Link in Bio , a free tool for all of its customers that allows you to design and publish a beautiful homepage in minutes, making the link in your bio a one-stop destination for all of your most important products, profiles, news, and content .
With your unique link you can:
Quickly and easily create a professional intro page for all your other links. We have customizable templates, fonts, and colors available to match your brand.
Consolidate featured products, events, promotions and other relevant content in order of importance, and link to different social media platforms to get your audience to interact more with your brand.
Use GoDaddy Studio's image and video creation tools to help promote the link to your audience. Your content can now generate more traffic, more efficiently!
Related: How to sell on Instagram. The guide for entrepreneurs
Why do you need a custom link in your bio?
@godaddy Design Trends 2022: Create your own photo collage with #GoDaddyStudio . #digitalart #entrepreneur #smallbusinesstiktok #design #godaddy #fyp ♬ original sound - Hannah Brown
As an entrepreneur, it is very likely that your online presence is diversified across several social and/or web platforms.
You may also have several things going on at the same time: a seasonal online sale, the arrival of a new product, a new blog post or a project you are working on, to name a few examples. Putting out all these “fires” can be time-consuming. It is also difficult to take advantage of the collective impact of all your audiences and content across different profiles.
If you design a multi-link page, you don’t have to worry about adding different links on different channels or giving followers detailed instructions on how to find your content . You just need one link that directs traffic to all your other platforms; a universal link that logically redirects any customer exactly where they would like to go.
Why a link in bio and not a website?
It’s definitely not a matter of choosing one or the other; your link in bio could be a key connection between your social media and your website. However, more and more small and medium-sized business owners are starting and growing their businesses on social media, especially as their customer base consumes more content via mobile devices.
As they are evolving towards direct sales, Instagram, Facebook, Twitter, Pinterest and TikTok are often the launching platforms of choice for new SMEs, even before deciding to create a traditional website .
A simple, mobile-friendly homepage that includes all your most important links in one place works essentially the same way as a website: a crossroads of all the different avenues that make up your online presence. But it's much simpler.
For starters, you can have your Link in Bio up and running in minutes, with no design or website building skills required. Websites take a bit longer to navigate and find specific products or information, whereas a Link in Bio boils down the most important information about your brand in one view. It's designed to quickly redirect your customers to exactly what they're looking for (or where you want to direct them).
Many entrepreneurs claim that social media platforms like Instagram, Facebook, Twitter, and TikTok are the main drivers of traffic to their website or online store .
If we think about the typical sales and marketing funnel , social platforms are fantastic for getting people to start learning about a brand. But when it comes time to move customers to the consideration stage of your brand, and then to the conversion stage (i.e. making a purchase), you need to guide them to your site, store, catalog, look-book , menu or digital gallery. Or maybe from one social platform to another. And what about blog posts, collaborations, reviews, podcasts, contests, virtual workshops…?
Plus, your business can't exist on Instagram alone. It's worth doing your best to connect your followers and potential customers on social media with your brand's various channels.
In this article we are going to take a look at the following topics:
What is an Instagram bio link and why is it important to have one?
Which channel(s) does your link in bio direct to?
How to easily design a branded link in minutes.
How to Add a Unique Clickable Link to Your Instagram Bio
Tips for your Link in Bio.
How a link can help start and grow your brand/business.
What is a Link in Bio?
You've probably seen the phrase "Link in Bio" on many social posts, especially croatia business email list from brands that have a product or service to sell. The reason? Platforms like TikTok and Instagram only allow one link in the profile bio.
This forces you to frequently change the featured link you place in your profile bio, or to resort to tools specifically designed to gather multiple links in one place.
If you want your Instagram, TikTok, Twitter, and/or Facebook bio (and even your email signature) to have a single entry point into your brand’s universe, you need a tool that allows you to link multiple links together on a single page.
Link in bio example
This is precisely why GoDaddy created Link in Bio , a free tool for all of its customers that allows you to design and publish a beautiful homepage in minutes, making the link in your bio a one-stop destination for all of your most important products, profiles, news, and content .
With your unique link you can:
Quickly and easily create a professional intro page for all your other links. We have customizable templates, fonts, and colors available to match your brand.
Consolidate featured products, events, promotions and other relevant content in order of importance, and link to different social media platforms to get your audience to interact more with your brand.
Use GoDaddy Studio's image and video creation tools to help promote the link to your audience. Your content can now generate more traffic, more efficiently!
Related: How to sell on Instagram. The guide for entrepreneurs
Why do you need a custom link in your bio?
@godaddy Design Trends 2022: Create your own photo collage with #GoDaddyStudio . #digitalart #entrepreneur #smallbusinesstiktok #design #godaddy #fyp ♬ original sound - Hannah Brown
As an entrepreneur, it is very likely that your online presence is diversified across several social and/or web platforms.
You may also have several things going on at the same time: a seasonal online sale, the arrival of a new product, a new blog post or a project you are working on, to name a few examples. Putting out all these “fires” can be time-consuming. It is also difficult to take advantage of the collective impact of all your audiences and content across different profiles.
If you design a multi-link page, you don’t have to worry about adding different links on different channels or giving followers detailed instructions on how to find your content . You just need one link that directs traffic to all your other platforms; a universal link that logically redirects any customer exactly where they would like to go.
Why a link in bio and not a website?
It’s definitely not a matter of choosing one or the other; your link in bio could be a key connection between your social media and your website. However, more and more small and medium-sized business owners are starting and growing their businesses on social media, especially as their customer base consumes more content via mobile devices.
As they are evolving towards direct sales, Instagram, Facebook, Twitter, Pinterest and TikTok are often the launching platforms of choice for new SMEs, even before deciding to create a traditional website .
A simple, mobile-friendly homepage that includes all your most important links in one place works essentially the same way as a website: a crossroads of all the different avenues that make up your online presence. But it's much simpler.
For starters, you can have your Link in Bio up and running in minutes, with no design or website building skills required. Websites take a bit longer to navigate and find specific products or information, whereas a Link in Bio boils down the most important information about your brand in one view. It's designed to quickly redirect your customers to exactly what they're looking for (or where you want to direct them).