On-site SEO, also known as internal optimization , encompasses all activities aimed at improving the visibility and positioning of a website in search results by making changes directly on it.
The main goal of these activities is to make it easier telegram db for search engine robots to understand the structure and content of the website, which translates into better indexing and a higher position in search results.
The key elements of on-site SEO include, among others, content optimization, page structure and meta tags. Content optimization involves creating valuable and unique texts that are user-friendly and contain appropriate keywords. Another important aspect is the optimization of the page structure, which includes, among others, the correct use of headings (H1, H2, H3), creating readable URLs and using internal links.
Meta tags, such as title, description, and keywords, play an important role in on-site SEO because they inform search engines about the subject matter of the page. A well-chosen title and description encourage users to click on the link, which increases traffic to the page and affects its position in search results.
