In the seventeenth episode of Shark Tank, entrepreneurs Fina Javelly and Grecia Espinosa present the Punto Novia project to sharks Alejandro Litchi, Amaury Vergara, Jorge Vergara and Marisa Lazo, investors always attentive to modern trends, who are increasingly interested in businesses that seek to harmonize digital media with the environment. Punto netherland business email list Novia follows this path. So let's follow their vision.
Punto Novia. An idea that is part of the environment.
Fina Javelly and Grecia Espinosa are the creators of Punto Novia , a project that transforms wedding dresses after the wedding. The pieces are restored and painted for resale, thus responding to the needs of women who did not know what to do with them and ended up leaving them forgotten in a closet.
Grecia says that sales of the dresses take place in their physical store, on their website and also through social networks, considering this digital presence very important since with it they can reach all of Mexico.
Fina adds that the Internet is a sales catalogue for businesses , even for those who live in Guadalajara, where they are located, and cannot go to the store. In this way, customers can access the site to see the models, sizes, styles, colors, fabrics, prices, in short, all the detailed information about each dress available.
Concern for the environment always catches the shark's attention.
As for the experience and the process of creating the business, the entrepreneurs say that it is still a great challenge, since a few years ago the Mexican culture was not so adapted to the issue of sustainability and the environment. However, today this is already a reality, with people more concerned about using and reusing.
That's why Punto Novia is doing so well. In addition to not considering it expensive to be on the Internet, precisely because it is a channel through which customers arrive, they also expand their online presence through professional email , mainly because it helps in the positioning of the company and gives formality to the business, making people recognize who they are communicating with.
And Fina confirms: “Whenever you say your email and say “at something else” it doesn’t give presence. When you say “at and the brand”, one is brand positioning, and the other, well, they already know who you are.”
By having a personalized email account with your brand's domain, you spread the name of your company with each message sent and receive up to nine times more responses than if you had a generic email, since you are transmitting much more credibility and generating much more trust.
For future entrepreneurs willing to come into the tank to swim with the sharks, the duo of restored dresses suggests that, even if they are scared or nervous, they should dare no matter what. But without forgetting to digitalize the business, have a website and be on social media so as not to be left behind. After all, “technology is at hand these days,” concludes Fina.
