Themes such as digital transformation, innovation, HR, future of work, communication, collaboration and connection are central to this series. How should companies deal with change, what can employees do to join in and what lesson should we learn? A positive look into the world of tomorrow, through the eyes of the thought leaders. Open Up Digitals is a co-production of Fellow Digitals and Frankwatching.
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Technologies, the business world and society are constantly changing. And customers, competitors, trends and unforeseen events are also unpredictable factors that influence our marketing strategy. Almost daily, new challenges present themselves that force us to continue to develop ourselves. This sometimes requires a lot of flexibility and eagerness to learn. In order to still be able to make smart choices, and not to lose yourself in all those changes, it is important to experiment. To continue to investigate what your target group really wants, and not just rely on your gut feeling .
That's why I want to talk about the importance - iran telegram data a nd opportunities! - of experimenting with your marketing strategy in this article. I also want to show you that you can start doing this in an accessible way.
Experimenting and marketing: inextricably linked
Your business course or marketing strategy can be determined based on your gut feeling, rumors or interpretations. However, doing experiments gives you information that is based on facts. Valuable information that tells you whether your choices will yield the desired result.
95% of decisions are made unconsciously. This requires a research method that is able to determine how users make choices. Experimenting. One of the most important advantages of experimenting is that you move with the times. You continue to learn.
Take SEO as an example: techniques that worked five or ten years ago may not be sufficient today. The behavior and desires of your target group can also change.
There's only one thing worse than not testing – and that's testing wrong.