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“The road won’t be easy, but it will all be worth it.”

Posted: Tue Dec 17, 2024 4:13 am
by bappy7
Cynthia is the founder of Happy Balú , an online boutique of personalized balloons perfect for celebrating any special occasion.

Little by little, they began to reach more and more people who like diffe malta business email list rent things: it was no longer just another supermarket balloon, it was something specially made for them.

We spoke with Cynthia about how the project came about, how it has evolved since then and the importance of digital channels for her business.

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Interview with Cynthia, founder of Happy Balú
What is Happy Balú and what does it offer its customers?
Happy Balú is an online balloon boutique, offering customers joy and excitement in the form of personalized balloons.

How and when did the project come about?
It started in 2018. I always liked balloons and when I saw these big, colorful, personalized balloons on the internet, I said: I want them! But I started looking for them and couldn't find them, so I started trying to make them myself.

I started making personalized balloons to give to friends and family. Little by little, word spread and I started to reach more people.

Interview with Cynthia, founder of Happy Balú
How did you get started and what barriers did you encounter when starting out?
The beginning was super difficult because I couldn't find the necessary materials in my country: I had to figure out how to find similar things that worked and were profitable.

There was also the barrier of ignorance: many people saw the product as simple balloons. We had to make them realise the added value of these balloons, which are personalised and made to order.

Little by little, they began to reach more and more people who like different things: it was no longer just another supermarket balloon, it was something specially made for them.

What are your customers like? What defines them?
They are cheerful people who like to surprise their loved ones. In most cases, they are mothers who want to surprise their children with something nice and different and who know and value the work that goes into each hand-personalized balloon.

What is your flagship product?
Balloon bouquets painted on the inside are the ones that we are most asked for lately.

How long have you had the business website?
We started it in 2020, since with the pandemic we needed to have an additional window.

Interview with Cynthia, founder of Happy Balú
Why did you choose GoDaddy to be on the Internet?
I chose GoDaddy because I found it to be a very easy-to-use and intuitive platform. It has pre-established forms that I filled out. All the designs are responsive, so you can view them on a desktop computer or on a mobile device.

How has the website helped your business?
It helped me to have another channel of communication with the public, also a place where I can keep important information for clients and a digital showcase for my business.