Remember that an impactful marketing email is like a work of art. Every word, image, and formatting choice should reinforce your brand and entice the reader. To reach this, you need a clear B2B email marketing strategy that works toward lowering your email bounce rate.
Whether targeting businesses or individuals, all email marketing plans should usa business email list focus on measurable engagement. Some of the top statistics for this include:
Open rates – how often recipients open your email
Click-through rates – how often recipients click on a given link in your email
Unsubscriber rates – the percentage of recipients that unsubscribe from your emails
Sales leads – the number of potential sales that stem from email channels
So, how can you boost the sales leads and lower the spam reports? Consider our handy B2B email marketing tips to construct an inbox winner.
Your Brand
If you don’t know yourself, how can others get to know you? Every company needs a recognizable and clear “personality” to attract customers—a.k.a., your brand voice.
Branding should fit your company ethos while appealing to a target audience. Software companies may adopt a clean-cut and factual tone with futuristic images. Social media consultants may prefer a more colorful visage with casual language. With emails, you can convey a consistent brand through factors like:
Color palettes
Graphics or images
Logos
Fonts
Writing tone
Mantras or theme lines
Simplify, Simplify, Simplify
No one likes assigned reading. To boost those open and click-through rates, you need relative email content that’s efficient and catchy.
