Also read: How to develop a winning innovation strategy!
Posted: Tue Dec 17, 2024 4:12 am
Stars
Your star campaigns are doing a great job of achieving their objectives, but require a significant budget to maintain their effectiveness.
SEA campaigns are a great example for many verticals. As long as the money keeps flowing, your campaigns are everywhere they need to be and are performing great. But SEA works like a steam train. As soon as there is no more coal to put in the locomotive, the locomotive will slow down and maybe even come to a standstill. So make sure your star campaigns get the budget they need.
Please note, SEA campaigns tick a lot of boxes to identify themselves as star, but that is certainly not always the case. As is often the case, the vertical in which you operate as a company dictates whether or not a marketing approach works. So don't be surprised if your SEA campaigns turn out to be dogs!
Dogs
Your dog campaigns are the first campaigns you want to phase out. Their effectiveness is very limited and the channel they are active in will not grow quickly.
There are exceptions, however. Just because a campaign is in the bottom left of the matrix doesn’t mean you should automatically turn it off. After all, dog campaigns can still be profitable. While their return may be limited, their low cost can still give you a decent profit and give you a good reason to keep them alive.
Another thing to keep in mind is that indonesia telegram data dogs can be hidden cash cows or stars. After all, you could be dealing with a theoretically good campaign that fell victim to poor execution. Are you absolutely sure that all of your dogs are fully optimized?
“Digital transformation? I don’t like that term at all,” says thought leader Felix Holzapfel. “We were already talking about the same topics in 1997, it’s nothing new. We need to talk more about change in general.”
Felix Holzapfel is the founder of the consultancy Quovabiz. He is an author and is in the 'Top 50 Global Thought Leaders in Digital Transformation'. His motivation: “ Inspiring and enabling people to go above and beyond to really make a difference. That's what I'm passionate about!”
How does Felix view the developments of the past months? “Corona has changed little. We were already working digitally last year, 'flight shaming' already existed and we wanted to slow down our lives to focus on what is really important. All this has just accelerated.”
The right mindset is most important for innovation and change.
Your star campaigns are doing a great job of achieving their objectives, but require a significant budget to maintain their effectiveness.
SEA campaigns are a great example for many verticals. As long as the money keeps flowing, your campaigns are everywhere they need to be and are performing great. But SEA works like a steam train. As soon as there is no more coal to put in the locomotive, the locomotive will slow down and maybe even come to a standstill. So make sure your star campaigns get the budget they need.
Please note, SEA campaigns tick a lot of boxes to identify themselves as star, but that is certainly not always the case. As is often the case, the vertical in which you operate as a company dictates whether or not a marketing approach works. So don't be surprised if your SEA campaigns turn out to be dogs!
Dogs
Your dog campaigns are the first campaigns you want to phase out. Their effectiveness is very limited and the channel they are active in will not grow quickly.
There are exceptions, however. Just because a campaign is in the bottom left of the matrix doesn’t mean you should automatically turn it off. After all, dog campaigns can still be profitable. While their return may be limited, their low cost can still give you a decent profit and give you a good reason to keep them alive.
Another thing to keep in mind is that indonesia telegram data dogs can be hidden cash cows or stars. After all, you could be dealing with a theoretically good campaign that fell victim to poor execution. Are you absolutely sure that all of your dogs are fully optimized?
“Digital transformation? I don’t like that term at all,” says thought leader Felix Holzapfel. “We were already talking about the same topics in 1997, it’s nothing new. We need to talk more about change in general.”
Felix Holzapfel is the founder of the consultancy Quovabiz. He is an author and is in the 'Top 50 Global Thought Leaders in Digital Transformation'. His motivation: “ Inspiring and enabling people to go above and beyond to really make a difference. That's what I'm passionate about!”
How does Felix view the developments of the past months? “Corona has changed little. We were already working digitally last year, 'flight shaming' already existed and we wanted to slow down our lives to focus on what is really important. All this has just accelerated.”
The right mindset is most important for innovation and change.