How to turn push messages & notifications on & off on your desktop and smartphone
Posted: Tue Dec 17, 2024 4:02 am
Question marks
The most interesting type of campaign is the question mark. These campaigns may not be achieving the best results at the moment, but there is always a chance that they will in the near future – if they get the right attention.
Classic examples of question mark campaigns are channels or campaigns that explore the potential of a channel for the first time. You don’t have enough data to draw real conclusions. Only small clues, assumptions and your gut feeling.
This high-risk, high-reward approach is all about experimentation. Opportunities are hidden everywhere. Whether you’re exploring relatively unconventional channels like Reddit or Tiktok, or new types of campaigns on established platforms like Facebook or Google, there’s always a chance to strike gold. For example, you might think your Google Ads sets are reaching their full potential. But trying new keywords, campaign types, or optimization settings can still yield surprising results.
An example
Your marketing mix might look like this. Keep in mind that it will look different for every company. Milk the cash cows, stop investing in your dogs, invest in your stars, and experiment with your question marks.
Please note..
While this matrix can certainly provide new insights, it is not an all-inclusive model. For example, it does not take into account attribution and synergies between multiple campaigns. Your marketing mix could consist of three campaigns that work seamlessly together, but are independent of each other on your matrix. One of them could look like a star campaign, while the other two are very clearly dogs. However, if you were to deactivate your dogs, your star campaign could also weaken.
You can also draw incorrect conclusions if you do not take attribution into account when qualifying a particular campaign. For example, if you use influencer marketing campaigns to sell goods and you evaluate the journey using last click methods, the influencer campaigns may look like dogs. In reality, however, these types of campaigns are rarely at the end of your buyer journey and therefore do not receive much value in the Google Analytics last click model. The dog label may therefore be the result of the wrong attribution method.
Finally, be critical. Challenge yourself in your own assumptions and constantly test different configurations of your campaigns. It wouldn't be the first time that we find a neglected dog somewhere in the back of a company's marketing mix and can turn it into a cash cow or even a star.
omorrow at 12: discover the best Christmas commercials of 2024 in the free webinar. Register
How do you turn push messages, push notifications or hong kong telegram data notifications on and off? These are the short messages that suddenly appear on your smartphone or desktop. Sometimes very nice, for example if you want to stay informed of the most important news all day long. But sometimes they can also be quite annoying. Especially because they also appear at inconvenient times. Or when you accidentally gave permission for push notifications.
Push notifications: a useful tool
The power of push messages is that they can appear without an app or website being 'open'. Think of WhatsApp for example. It is of course very useful that the messages you receive appear on your screen without having opened the app. That way you don't miss anything: a useful tool. You gave permission for these push messages when downloading the app.
We also offer the option to turn on notifications for a new article on Frankwatching.com. We offer this as a service: this way you stay informed of the latest articles. You can see it as a kind of real-time mini-newsletters. A part of our readers makes grateful use of this.
The most interesting type of campaign is the question mark. These campaigns may not be achieving the best results at the moment, but there is always a chance that they will in the near future – if they get the right attention.
Classic examples of question mark campaigns are channels or campaigns that explore the potential of a channel for the first time. You don’t have enough data to draw real conclusions. Only small clues, assumptions and your gut feeling.
This high-risk, high-reward approach is all about experimentation. Opportunities are hidden everywhere. Whether you’re exploring relatively unconventional channels like Reddit or Tiktok, or new types of campaigns on established platforms like Facebook or Google, there’s always a chance to strike gold. For example, you might think your Google Ads sets are reaching their full potential. But trying new keywords, campaign types, or optimization settings can still yield surprising results.
An example
Your marketing mix might look like this. Keep in mind that it will look different for every company. Milk the cash cows, stop investing in your dogs, invest in your stars, and experiment with your question marks.
Please note..
While this matrix can certainly provide new insights, it is not an all-inclusive model. For example, it does not take into account attribution and synergies between multiple campaigns. Your marketing mix could consist of three campaigns that work seamlessly together, but are independent of each other on your matrix. One of them could look like a star campaign, while the other two are very clearly dogs. However, if you were to deactivate your dogs, your star campaign could also weaken.
You can also draw incorrect conclusions if you do not take attribution into account when qualifying a particular campaign. For example, if you use influencer marketing campaigns to sell goods and you evaluate the journey using last click methods, the influencer campaigns may look like dogs. In reality, however, these types of campaigns are rarely at the end of your buyer journey and therefore do not receive much value in the Google Analytics last click model. The dog label may therefore be the result of the wrong attribution method.
Finally, be critical. Challenge yourself in your own assumptions and constantly test different configurations of your campaigns. It wouldn't be the first time that we find a neglected dog somewhere in the back of a company's marketing mix and can turn it into a cash cow or even a star.
omorrow at 12: discover the best Christmas commercials of 2024 in the free webinar. Register
How do you turn push messages, push notifications or hong kong telegram data notifications on and off? These are the short messages that suddenly appear on your smartphone or desktop. Sometimes very nice, for example if you want to stay informed of the most important news all day long. But sometimes they can also be quite annoying. Especially because they also appear at inconvenient times. Or when you accidentally gave permission for push notifications.
Push notifications: a useful tool
The power of push messages is that they can appear without an app or website being 'open'. Think of WhatsApp for example. It is of course very useful that the messages you receive appear on your screen without having opened the app. That way you don't miss anything: a useful tool. You gave permission for these push messages when downloading the app.
We also offer the option to turn on notifications for a new article on Frankwatching.com. We offer this as a service: this way you stay informed of the latest articles. You can see it as a kind of real-time mini-newsletters. A part of our readers makes grateful use of this.